まちあるき

STAY
2020.06.28

Accommodation campaign in Joetsu City! Save up to 30% on your stay

Let’s stay together and support the accommodation! In response to the cancellation of self-restraint for crossing prefectural borders, a campaign…

GOURMET
2020.06.27

There is no doubt that it will be a topic on SNS this summer! “Gelato kobo Sognare”

Melon half luxury sweets ♪ From “Gelato Kobo Sognare” in Kasugayama-cho, Joetsu City, Niigata Prefecture, a new menu that will…

GOURMET
2020.06.26

Handmade tapioca & fruit sandwich
“Pan Kobo Fawn doll” (Honcho, Joetsu City)

【Fawn doll Honcho】 Introducing drinks and desserts that you should definitely try this summer from “Fawn doII”, a bakery operated…

HIGHLIGHT
2020.06.25

【MOVIE】 Color the entrance to Yoneyama! The hydrangeas at Mitsuzoin are in full bloom

The Hydrangeas are in full bloom at “Mitsuzoin” in Kakizaki-Ward, Joetsu City, Niigata Prefecture. Mitsuzoin is a temple that manages…

GOURMET
2020.06.25

Seasonal sweets from Taiwan are here!
“CAFE Sweets Nekoji” (Yamato, Joetsu City)

【CAFE Sweets Nekoji】 “Cafe Sweets Nekoji” is located in the Furusatto marketplace at the West Exit of Joetsu Myoko Station…

HIGHLIGHT
2020.06.24

【MOVIE】Summer in Japan Fireflies on Satoyama (Joetsu City)

A fantastic world of light! Photographer: June 22, 2020 In Satoyama, Niigata Prefecture, fireflies have begun to fly again this…

HIGHLIGHT
2020.06.23

【MOVIE】Umigatari Dolphin performance resumed! (Joetsu City)

Cheers again with splashes! The Umigatari City Municipal Aquarium in Joetsu City, Niigata Prefecture, resumed the dolphin performance, which had…

GOURMET
2020.06.22

A popular cafe “manmaru terrace” that knows all about grapes (Miwa Ward, Joetsu City)

A popular signboard menu with repeaters! 【manmaru terrace】 Grape is a specialty of Sanwa-ward, Joetsu City, Niigata Prefecture. The cafe…

GIFT
2020.06.19

Iwanohara Vineyard 130th anniversary special limited wine release! From Saturday 20th

Rich fruit flavor! 2020 limited wines A limited number of specially brewed red wines will be released on June 20th…

activity
2020.06.18

The latest fishing information around Joetsu! Kiss fishing is recommended for families ♪

We will deliver the latest fishing information around Joetsu (Mid June)! Kiss fishing from the surf is recommended at this…

HIGHLIGHT
2020.06.17

MUJI, one of the largest in the world, will open at Naoetsu SC on the 20th of next month (Joetsu City)

The opening date of “MUJI Naoetsu”, which will open at the Naoetsu Shopping Center, was set to be Monday, the…

HIGHLIGHT
2020.06.17

Around Shozenji Dam The hydrangea lights up from 20th (Joshozenji, Joetsu City)

Enjoy the seven changes! Photographer: June 16, 2020 The hydrangea that colors the rainy season has begun to color around…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

The 99th Takada Joshi Park Cherry Blossom Viewing Party” March 29 (Fri.) – April 14 (Sun.)! (Joetsu City, Niigata Prefecture)

Sado trip! ① 75-minute cruise on a high-speed Jetfoil
“Sado Kisen” (Sado City, Niigata Prefecture)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.