まちあるき

GIFT
2024.11.13

First release in 8 years! Highest Wine “Zenbei” to go on sale next month on the 7th (Joetsu City, Niigata Prefecture)

Zenbei, the highest quality wine made only in years when the grapes and aging are of the highest quality, will…

EVENT
2024.10.04

One of a kind in the world! Making Akakura’s specialty “hydrangea wreath” Participants wanted!

An event to create one-of-a-kind wreaths using autumn-leaf hydrangeas will be held in Akakura, Myoko City, Niigata Prefecture, on Thursday,…

activity
2024.10.03

Campsite Guide ~Del Mare~(Gochikokubunji, Joetsu City)

The outdoor season has arrived! This year, Snow Country Journey again features campgrounds in various regions. In addition to detailed…

EVENT
2024.10.03

Revived for the first time in five years! 200 brands of sake from all over Japan “Echigo Yoshikawa Sake Festival” to be held on Sunday, October 6 (Joetsu City, Niigata Prefecture)

The 27th Echigo Yoshikawa Sake Festival, an event featuring 200 popular brands of sake from all over Japan, will be…

EVENT
2024.10.01

Legendary skiers Noriaki Kasai and Reruhi Shimizu will be guests! Myoko Kogen Summer Ski Jumping Competition on Sunday, 13th (Myoko City, Niigata Prefecture)

The 31st Myoko Plateau Summer Ski Jumping Competition will be held on Sunday, October 13 at Akakura Shanze in Myoko…

EVENT
2024.10.01

Crayon Shin-chan” Mystery Solving Event! Starts Friday, October 4 at Umigatari (Joetsu City, Niigata Prefecture)

Let’s have fun learning about marine environmental issues with Shin-chan! A mystery-solving event in collaboration with the popular anime “Crayon…

STAY
2024.09.23

Kounkaku, a long-established ryokan in Akakura Onsen Revived for the first time in 12 years as an inn for rent in a single building! (Myoko City, Niigata Prefecture)

Ideal for long-term stays! A small inn where you can enjoy hot spring water from the source without hesitation The…

TOPIC
2024.09.20

Free open-air bath Tsubame Onsen “Kawara no Yu” revived! (Myoko City, Niigata Prefecture)

First time in two and a half years enjoying the wild! The free open-air bath “Kawahara no Yu” located in…

STAY
2024.09.19

Overlooking the Sea of Japan! Glamping facility “Souten Kaiho” opened (Joetsu City, Niigata Prefecture)

Souten Kaiho, a glamping facility where guests can enjoy barbecues and saunas while gazing out over the Sea of Japan,…

GIFT
2024.09.13

Niigata Specialty Tarekatsu HOTEL HEIMAT launches its new lunchboxes on Thursday, September 12!

Tarekatsu, Kanzuri, Sasamochi…all the goodness of Niigata! HOTEL HEIMAT in front of Naoetsu Station in Joetsu City, Niigata Prefecture, which…

activity
2024.09.13

Experience marine sports for free! Marine Sports Festival on Saturday, September 14 (Itoigawa City, Niigata Prefecture)

The “Marine Sports Festival in Nou” will be held on Saturday, September 14 at Benten Iwa Beach in Nou, Itoigawa…

GIFT
2024.09.10

Chocolate specialty store “QUON Chocolate” opens in Nakamachi, Joetsu City on Saturday, September 14 (Joetsu City, Niigata Prefecture)

On Saturday, September 14, “QUON Chocolate & DEMI-SEC Niigata Joetsu Store,” a store specializing in chocolate and baked goods, will…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

Joetsu International Ski Resort (Minamiuonuma City, Niigata Prefecture)/vol.21

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.