activity
2022.05.10

Outdoors in the Age of Corona! GW campsites bustle with activity (Joetsu City, Niigata Prefecture)

During Golden Week, many people enjoyed camping at the Ooike Ikoinomori forest in Kubiki Ward, Joetsu City, Niigata Prefecture. Ooike…

GIFT
2022.05.06

MUJI launches sake made with Tokamachi Koshihikari rice! (Joetsu City, Niigata Prefecture)

Brewed with Koshihikari grown in the terraced rice paddies of Tokamachi City! Ryohin Keikaku, operator of MUJI, released a sake…

EVENT
2022.04.30

Echigo Tokimeki Railway “455 Day Commemoration” Train and Express Ticket Sets on sale on May 5, 2022.

The Echigo Tokimeki Railway, which runs in the Joetsu region, will sell special commemorative tickets on May 5, 2022, “455…

HIGHLIGHT
2022.04.27

【MOVIE】Japan’s Three Greatest Beech Forests “Bijinrin  Lingering Snow and Fresh Green

   Photographed: April 20, 2022 Bijinrin, a beech forest in Matsunoyama, Tokamachi City, Niigata Prefecture. It was a beech forest…

EVENT
2022.04.27

Reservations now being accepted for jointly planned tours on the Hokuhoku Line & Tokitetsu in May (Minamiuonuma City and Joetsu City, Niigata Prefecture)

A special tour will be held on Friday, May 27 to experience the Echigo Tokimeki Railway’s resort train “Setsugetsuka” and…

HIGHLIGHT
2022.04.26

Mizubasho (Asian skunk-cabbage) at “Imori Pond” in Myoko Plateau: 3 to 5 minutes in bloom; best time to see them is during the major holidays! (Myoko City, Niigata Prefecture)

Mizubasho (Asian skunk-cabbage) at “Imori Pond” in Myoko Plateau, Myoko City, Niigata Prefecture, has started blooming later than usual and…

HIGHLIGHT
2022.04.25

Zenkoji Temple, the temple that opens its doors to the public once every seven years! Live streaming now! 

Shinshu Zenkoji Live Camera in front of the Main Hall Snow Country Journey provides live coverage of Zenkoji Temple in…

activity
2022.04.25

Echigo-Tsumari Art Triennale 2022 opens on Friday, 29th! The longest festival ever held for 145 days!

After a year of postponement, the art festival is about to begin! Echigo-Tsumari Art Triennale 2022, a world-class art festival…

GIFT
2022.04.18

Antenna store of Nosui Shoten! Open at Roadside Station Marine Dream on Sunday, 16th.(Itoigawa City, Niigata Prefecture)

Developed by students of Marine High School Ltd., which manufactures and sells products developed by students of Niigata Prefectural Marine…

TOPIC
2022.04.17

Sado Kisen One-day Tour “Oyako de Tokiwa Maru Boarding Experience Trip” now on sale!

The “Oyako de Tokiwa Maru Boarding Experience Trip,” a tour for parents and children to enjoy a one-day trip on…

TOPIC
2022.04.12

Commemorative “Sado Kisen Gobunin” (seal of Sado Steamship) for the World Heritage candidate is now on sale!

Sado Kisen’s original “Gobunin” seal, commemorating the decision to nominate “Sado Island’s Gold Mine” as a World Heritage Site, has…

HIGHLIGHT
2022.04.12

Spring is in full bloom! Katakuris in full bloom (Hida Historical Village, Myoko City)

A colony of dogtooth violet adorns the satoyama. Now is the best time to see them! Katakuris are at their…

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.