GIFT
2021.09.21

Sado trip! ⑧ Very delicious dessert “Camembert soft” “Miruku Pot (Sado Dairy Industry)”

Enjoy delicious milk from Sado! It is “Sado Dairy Industry” in Nakaoku, Sado City. Adjacent to the head office is…

GIFT
2021.09.21

“Roasted chestnuts” are on sale at Miyazawakurino Farm in Kitadai, Sanwaku-ku! (Sanwakuta, Joetsu City)

Sweet and delicious autumn taste From the 15th, the popular “roasted chestnuts” began to be sold at Miyazawa Kuri Farm…

activity
2021.09.17

Sado trip! ⑦ It’s like a Hollywood movie⁉ Fantasy experience with magic glasses “Island Mirage”

Beyond space-time, to a magical world where historical heritage and another world intersect! A new attraction “Island Mirage” was opened…

GIFT
2021.09.17

Sado trip! ⑥ “Phantom Taiyaki” “Fresh Space Yorankaya” made by a local mother

A lot of delicious Sado food! If you go to Sado, you should definitely stop by the direct sales office….

activity
2021.09.16

Sado trip! ⑤ The blessings of Sado are packed Making the finest rice balls”Meotoiwa Sightseeing”

Wife (left) 23.1 meters Husband (right) 22.6 meters It is “Meotoiwa” on the Nanaura coast in the Aikawa area of Sado…

TOPIC
2021.09.16

“Use it for a great deal! Niigata Prefectural Discount Campaign” New reservation resumed from 21st (Tuesday)

50% discount on accommodation and travel products over 5,000 yen! Based on the fact that Niigata Prefecture will lift the…

HISTORY
2021.09.15

Sado trip! ④ Take a walk through “Shukunegi Village” by rental cycle ♬

Cycling on a bicycle with electric assist! Go to Shukunegi Village We recommend renting a bicycle to enjoy the Ogi…

EVENT
2021.09.15

“Railway Festival” will be held on Saturday, 18th at the venue of the morning market! (Naoetsu, Joetsu City)

Morning market x Echigo Tokimeki Railway collaboration event! The “Morning Market Railway Festival” will be held on Saturday, 18th at…

GOURMET
2021.09.14

Sado trip! ③ Drink craft cola in a historic building “Kihachiya Goro Cafe”

You can taste Sado’s new specialty at a nostalgic cafe! “Kihachiya Goro Cafe” is located in a corner of the…

EVENT
2021.09.13

“Mirror world” Takada Sekaikan illuminates the water surface until the 13th (Joetsu City, Niigata Prefecture)

At the world’s oldest movie theater “Takada Sekaikan” located in 6-chome, Honcho, Joetsu City, Niigata Prefecture, an event is being…

GIFT
2021.09.10

Echigo Kenshin SAKE Festival Limited Sake “Kurumagakari 2021” Completed

The finest product prepared in the snow room! The limited sake “Car Suspension 2021” made for the big autumn event…

HIGHLIGHT
2021.09.09

[Video] A flower field that shines high in the sky! The best time to see the flowers near the Hikarigahara Plateau (Itakura-Ward, Joetsu City, Niigata Prefecture)

 Buckwheat flowers are in full bloom on the Hikarigahara Plateau in Itakuraku-ku, Joetsu City, Niigata Prefecture. Buckwheat is planted…

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.