まちあるき

EVENT
2024.09.06

Introducing two works of “Umimachi Art” to enjoy with the setting sun! (Joetsu City, Niigata Prefecture)

「Naetsu Umimachi Art」 is an event held in Joetsu City, Niigata Prefecture, to decorate the town with artworks. Among the…

EVENT
2024.09.05

46 restaurants in Naoetsu & Takada area will participate in “Joetsu Bar Street” on Friday, September 13 and Friday, September 20 (Joetsu City, Niigata Prefecture)

Joetsu Bar Street, an event to enjoy walking around town in Joetsu City while eating and drinking, will be held…

EVENT
2024.09.05

Sado Island Galaxy Art Festival 2024,” contemporary art to experience the culture and history of Sado Island, until November 10 (Sun.)

The Sado Island Galaxy Art Festival 2024, a triennial art festival set on Sado Island, the largest remote island in…

HIGHLIGHT
2024.09.05

Joetsu Myoko Gourmet and German Beer Fest to be held from September 6 (Fri.)(Joetsu City, Niigata Prefecture)

This year, two events will be held simultaneously at the Kamabuta Ruins Park! The “Joetsu Myoko Gourmet Fest,” an event…

EVENT
2024.09.05

Japan’s Top Jumpers Gathered! Myoko Summer Jump Tournament (Myoko City, Niigata Prefecture)

The 24th Myoko Summer Ski Jumping Competition, featuring Japan’s top jumpers and local athletes, will be held on Sunday, September…

activity
2024.08.30

Bouldering experience facility “Climbing gym J-Plus” opens on Sunday, 30th! (Joetsu City, Niigata Prefecture)

A facility where visitors can casually experience bouldering will open on Sunday, March 30 at the Joetsu Wing Market Center…

HIGHLIGHT
2024.08.02

500,000 large flowers! Tsunan Sunflower Plaza, sunflowers at their best (Tsunan Town, Niigata Prefecture)

Tsunan Sunflower Plaza, a famous place in Tsunan Town, Niigata Prefecture, where about 500,000 sunflowers are in full bloom in…

activity
2024.07.19

APA Resort Joetsu Myoko opens a pool and sauna with a panoramic view!

The resort hotel “APA Resort Joetsu Myoko” in Okemi, Myoko City, Niigata Prefecture, has a new “infinity pool” overlooking the…

EVENT
2024.07.18

Enter a Mysterious World through the Illusion of the Eye! Trick Art Exhibition at Joetsu Science Museum (Joetsu City, Niigata Prefecture)

A special exhibition of trick art using optical illusions, very popular among children, opened at the Joetsu Science Museum in…

EVENT
2024.07.03

Sado Island’s Best View Photo Exhibition” at Furusat until July 21 (Sun.) (Joetsu City, Niigata Prefecture)

Gold Mine on Sado Island” is aiming to be registered as a World Cultural Heritage site. Amidst growing expectations for…

HIGHLIGHT
2024.07.03

Enjoy summer’s perfect wine! Joetsu Wine Festival” will be held on Saturday, July 6 (Joetsu City, Niigata Prefecture)

This year, the event will be held twice, in summer and fall! Advance tickets are now on sale! Joetsu Wine…

EVENT
2024.06.25

Swinging on the Border of Niigata and Nagano Prefectures♪ “Madarao Jazz 2024” to be held on July 6 (Sat.) and 7 (Sun.)

The outdoor jazz festival “Madarao Jazz” will be held on July 6 (Sat.) and 7 (Sun.), with jazz bands performing…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

Perfect for your Instagram Feed!!
Kiyotsu Gorge Tunnel(Tokamachi City)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

Joetsu Myoko Gourmet and German Beer Fest to be held from September 6 (Fri.)(Joetsu City, Niigata Prefecture)

Great value ticket that can be used at four ski resorts in Myoko Kogen!
“The Mt. Myoko Super Season Pass” is now on sale! (Niigata Prefecture)

INSTAGRAMインスタグラム@yukiguni_journey

pagetop

PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.