まちあるき

EVENT
2024.03.15

Nostalgia of Warmth: Exhibition of Paper Cutouts Depicting the Showa Era (Joetsu City, Niigata Prefecture)

An exhibition of paper cutouts depicting everyday scenes from the 1950s and 1960s is being held at the Gochi Rekishi…

EVENT
2024.03.13

Cheers with Cherry Blossoms! The largest craft beer event in the Joetsu area, to be held on the 30th (Sat.) and 31st (Sun.)

In conjunction with the 99th Takada Joshi Park Cherry Blossom Viewing Party, a major spring event in Joetsu City, Niigata…

HIGHLIGHT
2024.03.13

A black reef shark joins the group! (Joetsu City Aquatic Museum, Umigatari)

The new mainstay of the aquarium! A black-helmeted white shark, which is rare in captivity in Japan, has joined the…

GOURMET
2024.03.13

Unique texture! Marutaya Shoten (Kubiki Ward, Joetsu City, Niigata Prefecture), where “fu manju” (wheat gluten buns) are a must-try!

Marutaya Shoten Marutaya is located about a 3-minute walk from the Joetsu City Kubiki Ward General Office in Niigata Prefecture….

HIGHLIGHT
2024.03.12

Gomafu seal “Futaba” celebrates its first birthday! (Joetsu City Aquatic Museum Umi-no-Tari)

Futaba,” a largha seal kept at the Aquatic Museum Umigatari in Joetsu City, Niigata Prefecture, celebrated his first birthday on…

HIGHLIGHT
2024.03.11

Takada Joshi Park Cherry Blossom Movie Archive (Joetsu City, Niigata Prefecture)

This video introduces the cherry blossoms of Takada Joshi Park, the pride of Joetsu City, located in the southwestern part…

EVENT
2024.03.11

The 99th Takada Joshi Park Cherry Blossom Viewing Party” March 29 (Fri.) – April 14 (Sun.)! (Joetsu City, Niigata Prefecture)

Cherry Blossom Viewing Party Poster for 2024 The 99th Takada Joshi Park Cherry Blossom Viewing Party, a major spring event…

GOURMET
2024.03.07

Celebrating 30 years in business! Marine Hotel Hamanasu – Special Stay & Meal Plans (Joetsu City, Niigata Prefecture)

Marine Hotel Hamanasu, an accommodation facility located in Kakizaki-Word, Joetsu City, Niigata Prefecture, is celebrating its 30th anniversary this year,…

STAY
2024.02.29

50% discount on travel accommodations! Hokuriku Ouenwari “Niigata Ouen Tabiwari Campaign” reservation starts on March 8 (Fri.)

The “Niigata Ouen Tabiwari Campaign,” a Hokuriku Ouen Discount that offers a 50% discount on travel accommodations, will begin on…

TOPIC
2024.02.27

Opened “Kara no Toy Box,” an exhibition of models made with Akibako! (Omachi, Joetsu City, Niigata Prefecture)

Amazing transformations! Package craft artist Kazuma Takahashi, who makes models from empty boxes of sweets and other items, recently opened…

EVENT
2024.02.16

100,000 Candles “Corridor of Lights” will be held on February 17 (Sat) and 24 (Sat)! (Joetsu City, Niigata Prefecture)

Joetsu City, Niigata Prefecture, will hold its winter event, “Corridor of Light,” on February 17 (Saturday) and 24 (Saturday), with…

activity
2024.02.14

The “Kanayasan Ski Resort,” the birthplace of Japanese skiing, will close for the season on Thursday, March 15 due to lack of snow (Joetsu City, Niigata Prefecture).

Bronze statue of Major Lerch, who introduced skiing to Japan Known as the birthplace of skiing in Japan, the Kanayasan…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

50% discount on travel accommodations! Hokuriku Ouenwari “Niigata Ouen Tabiwari Campaign” reservation starts on March 8 (Fri.)

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

[Ski Resort Information 2023-2024] Nozawaonsen Ski Resort (Nozawaonsen Village, Nagano Prefecture)/vol.1

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Joetsu International Ski Resort (Minamiuonuma City, Niigata Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.