まちあるき

HIGHLIGHT
2020.07.03

APA Resort Joetsu Myoko Illuminated! (Myoko City)

15th anniversary of …

GIFT
2020.07.02

Gold prize at the “Iwanohara Vineyard”
Wine competition for the third consecutive year! (Joetsu City)

Women choose to drin…

HIGHLIGHT
2020.07.01

【MOVIE】 Daio Hydrangea Garden.
1,300 hydrangeas in full bloom (Itoigawa City Nou)

An alliance between …

STAY
2020.07.01

A special plan that allows you to enjoy Blackthroat seaperch (Nodoguro)
at Marine Hotel Hamanasu! (Kakizaki-Ward, Joetsu City)

The sea, hot springs…

activity
2020.06.30

Let’s go to Sado Island with a car ♪
Summer discount campaign has started!

Up to 50% off! Comin…

activity
2020.06.29

The 360-degree panoramic view is rewarding!
Let’s climb Yoneyama

Welcome to the sacre…

STAY
2020.06.28

Accommodation campaign in Joetsu City! Save up to 30% on your stay

Let’s stay tog…

GOURMET
2020.06.27

There is no doubt that it will be a topic on SNS this summer! “Gelato kobo Sognare”

Melon half luxury sw…

GOURMET
2020.06.26

Handmade tapioca & fruit sandwich
“Pan Kobo Fawn doll” (Honcho, Joetsu City)

【Fawn doll Honcho】 I…

HIGHLIGHT
2020.06.25

【MOVIE】 Color the entrance to Yoneyama! The hydrangeas at Mitsuzoin are in full bloom

The Hydrangeas are i…

GOURMET
2020.06.25

Seasonal sweets from Taiwan are here!
“CAFE Sweets Nekoji” (Yamato, Joetsu City)

【CAFE Sweets Nekoji】…

HIGHLIGHT
2020.06.24

【MOVIE】Summer in Japan Fireflies on Satoyama (Joetsu City)

A fantastic world of…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

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Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.