まちあるき

EVENT
2020.09.14

Photo Contest Discovering the charms of Naoetsu

Scenery, events, cul…

activity
2020.09.13

All-you-can-ski at 4 ski resorts in Myoko Kogen!
Super season ticket on sale (Myoko City)

Good news for Myoko …

GIFT
2020.09.12

Lifting of the ban on seafloor trawling!
The seafood of the Sea of Japan at local fish shops

High grade fish: Nod…

activity
2020.09.10

Latest fishing information around Joetsu
Sayori, Suzuki, Aoriika…

We have the latest f…

HIGHLIGHT
2020.09.09

“Special Series!”
Touring Joetsu Myoko in Search of Cooling Waterfalls
Phantom Otaki

As the hot days cont…

activity
2020.09.08

Let’s ride on the Kubiki Cycling Road♪Autumn stamp rally is held(Joetsu City, Itoigawa City, Niigata Prefecture)

You can get original…

activity
2020.09.07

Limited season ticket commemorating the rejuvenation of Cupid Valley!
Now on sale until September 15th
(Yasuzuka-Ward, Joetsu City)

Skiers cannot miss i…

HIGHLIGHT
2020.09.04

Joetsu Myoko Going around the waterfall in search of Ryo! “Syomei Waterfall”&”Koumyo Waterfall”

As hot days continue…

HIGHLIGHT
2020.09.03

Take a Walk Through the Streets of Gangi!
Mikuni Kaido Shiozawa-juku (Minami Uonuma City)

If you are in the sn…

activity
2020.09.02

Awaken Your Five Senses on an “Ecology Tour”!
Electric Bicycle Rental Service
Oshima-Ward, Joetsu City

Let’s Take a Trip Th…

HIGHLIGHT
2020.09.01

Perfect for your Instagram Feed!!
Kiyotsu Gorge Tunnel(Tokamachi City)

One of the three Maj…

HIGHLIGHT
2020.08.31

“Special Series!”
Touring Joetsu Myoko in Search of Cooling Waterfalls
Soumen Falls

As the hot days cont…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.