まちあるき

HIGHLIGHT
2020.07.23

Road Station Arai “Shikisaikan Myoko” Open!
(Myoko City)

Fresh vegetables and processed products are lined up! On July 23rd, a famers’ shop was opened on the east side…

GIFT
2020.07.23

These crepes are morish!
“Wako confectionery store” (Kamimachi, Myoko)

“Wako confectionery store” in Kamimachi, Myoko, Niigata Prefecture.  It is a popular Japanese and Western confectionery store that has been…

HIGHLIGHT
2020.07.22

The world’s largest “MUJI Naoetsu” is finally open! !!

7,000 original products. There is also Cardie in Starbucks!  The largest MUJI Naoetsu in the world has opened in the…

activity
2020.07.21

Umiterasu Nadachi Popular seawater pool opens on July 23rd!

The outdoor seawater pool at the road station “Umiterasu Nadachi” in Nadachi Ward, Joetsu City, Niigata Prefecture will open on…

GOURMET
2020.07.18

Itakura’s specialty “Kanzarashi soba” is available from the 19th!
(Itakura Ward, Joetsu City)

The ultimate soba produced by snow, water and wind! “Soba restaurant Itakura-tei” located in Itakura Ward, Joetsu City, Niigata Prefecture,…

HIGHLIGHT
2020.07.18

[LIVE] Lotus flowers at Takada Castle Site Park real-time!
Check the flowering status with a live camera!

Joetsu City, Niigata Prefecture, “Takada Castle Site Park Kanrenkai” will start on Saturday, July 18th!   A live video of “The…

GOURMET
2020.07.15

Beer garden while enjoying the view of the sunset on the Sea of Japan!
(Kakizaki-ward, Joetsu City)

Everyone is satisfied with the oversized portions! The Sunset Beer Garden, where you can enjoy drinks and foods while enjoying…

HIGHLIGHT
2020.07.15

The world’s largest “MUJI” grand opening in Naoetsu on July 20th!
(Joetsu City)

Sales floor area 5,800㎡ and over 7,000 products! MUJI Naoetsu will open on the second floor of the Naoetsu Shopping…

GIFT
2020.07.14

Enjoy two flavors at once!
“Nidai Shogun Bento(lunch box)” released on July 18th (Joetsu City)

A peerless double serving! A new ekiben has been created by “Hotel Hi-Mart” in front of Naoetsu Station in Joetsu…

activity
2020.07.13

A summer full of activities! Lotte Arai Resort(Ryozenji, Myoko City)

Summer activities have been powered up! The “Lotte Arai Resort” in Myoko City, Niigata Prefecture, has begun the summer season,…

EVENT
2020.07.11

Pudding specialty shop “Yuki no Ka Terrace”
3rd anniversary celebration! (Yamato, Joetsu City)

Deeply grateful for the support of the locals! The “Yuki no Ka Terrace” 3rd anniversary celebration is being held until…

GOURMET
2020.07.10

Lots of big berries! Kotake confectionery’s “Sandpan”
A limited time offer!

Blueberries are overflowing from the fluffy bread! Kotake Confectionery, which manufactures and sells “Sandpan(bread)”, a soul food of Joetsu City,…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

Sado trip! ① 75-minute cruise on a high-speed Jetfoil
“Sado Kisen” (Sado City, Niigata Prefecture)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

<Niigata Ski Resort Guide 2022-2023>AKAKURA ONSEN SKI AREA(Myoko City)/vol.15

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.