まちあるき

HIGHLIGHT
2022.04.25

Zenkoji Temple, the temple that opens its doors to the public once every seven years! Live streaming now! 

Shinshu Zenkoji Live…

activity
2022.04.25

Echigo-Tsumari Art Triennale 2022 opens on Friday, 29th! The longest festival ever held for 145 days!

After a year of post…

GIFT
2022.04.18

Antenna store of Nosui Shoten! Open at Roadside Station Marine Dream on Sunday, 16th.(Itoigawa City, Niigata Prefecture)

Developed by student…

TOPIC
2022.04.17

Sado Kisen One-day Tour “Oyako de Tokiwa Maru Boarding Experience Trip” now on sale!

The “Oyako de …

TOPIC
2022.04.12

Commemorative “Sado Kisen Gobunin” (seal of Sado Steamship) for the World Heritage candidate is now on sale!

Sado Kisen’s o…

HIGHLIGHT
2022.04.12

Spring is in full bloom! Katakuris in full bloom (Hida Historical Village, Myoko City)

A colony of dogtooth…

activity
2022.04.02

Spring Flower Hike & Bird Watching!

Flower hiking, bird …

HIGHLIGHT
2022.03.31

Exhibits renewed! Myoko Plateau Visitor Center opens on Friday, April 1.

 The gateway to Myok…

HIGHLIGHT
2022.03.28

Tsubame Onsen “Golden Hot Spring” scheduled to open April 2! (Myoko City, Niigata Prefecture)

Golden Hot Spring&#8…

HIGHLIGHT
2022.03.17

Naoetsu D51 Rail Park opens on Saturday 19, partially renovated facilities (Joetsu City, Niigata Prefecture)

Please visit Naoetsu…

TOPIC
2022.03.14

Joetsu City”, a special edition of the travel guidebook “Rurubu” is now available! (Joetsu City, Niigata Prefecture)

Recommendations from…

GIFT
2022.03.14

Second place overall in the JR East Ekiben contest! Hotel High Mart “Nishinmeshi” (Nishinmeishi)

Delicious, even for …

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.