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activity
2021.09.17

Sado trip! ⑦ It’s like a Hollywood movie⁉
Fantasy experience with magic glasses “ISLAND MIRRORGE”

Beyond time and space, to a magical world where historical heritage and another world intersect! A new attraction “ISLAND MIRRORGE” was…

GIFT
2021.09.17

Sado trip! ⑥ “Rare Taiyaki” is made by local moms
“Fresh Space Yorankaya” made by a local mother

A lot of delicious Sado food! If you go to Sado, you should definitely stop by the direct sales office. …

activity
2021.09.16

Sado trip! ⑤ The blessings of Sado
Making the finest rice balls, “Meoto-iwa Sightseeing”

The Wife rock (left) 23.1 meters　 The Husband rock (right) 22.6 meters This is the “Meoto-iwa” (meaning “couple” and “rock”)…

TOPIC
2021.09.16

Use it for a great deal! Niigata Prefectural Discount Campaign “Tsukattoku”
New reservation resumed from September 21st (Tuesday).

50% discount if the accommodation price or travel products are 5,000 yen or more! Niigata Prefecture will cancel the coronavirus…

HISTORY
2021.09.15

Sado trip! ④ Take a ride through “Shukunegi Village” by rental cycle ♬

Go to Shukunegi Village on an electrically-assisted bicycle! We recommend renting a bicycle to enjoy the Ogi area of Sado…

EVENT
2021.09.15

“Railway Festival” will be held on Saturday, 18th at the venue of the morning market! (Naoetsu, Joetsu City)

Morning market x Echigo Tokimeki Railway collaboration event! The “Morning Market Railway Festival” will be held on Saturday, 18th at…

GOURMET
2021.09.14

Sado trip! ③ Craft Cola in a historic building
“Kihachiya Goro Cafe”

You can taste Sado’s new specialty at a nostalgic cafe! “Kihachiya Goro Cafe” is located in a corner of the…

EVENT
2021.09.13

“Mirror world” Takada Sekaikan illuminates the water surface until the 13th (Joetsu City, Niigata Prefecture)

At the world’s oldest movie theater “Takada Sekaikan” located in 6-chome, Honcho, Joetsu City, Niigata Prefecture, an event is being…

GIFT
2021.09.10

Echigo Kenshin SAKE Festival Limited Sake
“Kurumagakari 2021” has been Completed!

The finest product prepared in the snow storage! The limited sake “Kurumagakari 2021” made for the big autumn event “Echigo…

HIGHLIGHT
2021.09.09

[Video] A flower field that shines high in the sky! The best time to see the flowers near the Hikarigahara Plateau (Itakura-Ward, Joetsu City, Niigata Prefecture)

 Buckwheat flowers are in full bloom on the Hikarigahara Plateau in Itakuraku-ku, Joetsu City, Niigata Prefecture. Buckwheat is planted…

activity
2021.09.07

Sado trip! ② Surprising and emotional sound! Sado Island Taiko Centre “Tatakoukan” (Sado City, Niigata Prefecture)

Why don’t you try traditional Japanese drums? The Sado Island Taiko Centre “Tatakoukan” is located about 10 minutes by car…

activity
2021.09.07

Sado trip! ① 75-minute cruise on a high-speed Jetfoil
“Sado Kisen” (Sado City, Niigata Prefecture)

Travel to Sado by “Sea Airplane, Jetfoil(Hydrofoil boat)”! To travel from the main island to Sado, take the Sado Kisen….