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HIGHLIGHT
2020.09.19

【MOVIE】?Halberd shark first exhibition! Joetsu Aquarium Umigatari

A mysterious new face! At the aquarium museum “Umigatari” in Joetsu City, Niigata Prefecture, halberd sharks caught in the Sea of…

GIFT
2020.09.18

A lineup of special products of Joetsu Myoko in Tokyo! “Yukiguni Shoten(Snow country store)” opened!

Enjoy the local specialties of the snow country! “Yukiguni Shoten(Snow country store)”, is a store that sells special products from…

EVENT
2020.09.17

Tokitetsu & Hokuetsu Express & JR Oito Line Station Stamp Rally♪From September 18th

Collect stamps and get original tin badges! The stamp rally to collect stamps at each station will start on September 18th…

GIFT
2020.09.16

?A soft and flaky autumn taste has arrived! The famous “roasted chestnuts” have started to be sold at the store (Sanwa-Ward, Joetsu City)

By ripening the chestnuts in ice storage, the sugar content is tripled! Grape, saury, matsutake mushrooms … What kind of foods…

EVENT
2020.09.15

A lot of handmade products! “Mono BOX” is open for a limited time!

It’s crammed full of lovely items! A new shop “Mono BOX”, that sells handmade accessories and bags, has opened for…

EVENT
2020.09.14

Photo Contest Discovering the charms of Naoetsu

Scenery, events, cultural heritage… Would you like to capture the wonderful scenery of Naoetsu in a photo? Naoetsu, Niigata Prefecture,…

activity
2020.09.13

All-you-can-ski at 4 ski resorts in Myoko Kogen!
Super season ticket on sale (Myoko City)

Good news for Myoko ski fans! Early bird discount is a great deal The “Mt. Myoko All Mountain Pass” gives you…

GIFT
2020.09.12

Lifting of the ban on seafloor trawling!
The seafood of the Sea of Japan at local fish shops

High grade fish: Nodoguro(Blackthroat seaperch): fresh and fatty! The ban on seafloor trawling in the Sea of Japan was lifted…

activity
2020.09.10

Latest fishing information around Joetsu
Sayori, Suzuki, Aoriika…

We have the latest fishing information for around Joetsu (late August to early September).  The temperature of the seawater has…

HIGHLIGHT
2020.09.09

“Special Series!”
Touring Joetsu Myoko in Search of Cooling Waterfalls
Phantom Otaki

As the hot days continue, We’re in search of cooling waterfalls around the Joetsu Myoko area to film. This time,…

activity
2020.09.08

Let’s ride on the Kubiki Cycling Road♪Autumn stamp rally is held(Joetsu City, Itoigawa City, Niigata Prefecture)

You can get original stickers with three stamps! Do you know that there is a “Kubiki Cycling Road” along the…

activity
2020.09.07

Limited season ticket commemorating the rejuvenation of Cupid Valley!
Now on sale until September 15th
(Yasuzuka-Ward, Joetsu City)

Skiers cannot miss it!! It’s a better deal than the super early discount! At Cupid Valley Ski Resort in Yasuzuka-ku,…