TOPIC

2021.10.08

The limited sake for the SAKE Festival has been released by Kiminoi Shuzo(Sake Brewery)!

The “Echigo Kenshin SAKE Festival” is scheduled to be held in October in Joetsu City, Niigata Prefecture.  Before that festival,…

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2021.10.07

Iwanohara Vineyard begins wine preparation using Muscat Bailey A!
(Joetsu City, Niigata Prefecture)

Wine preparation using Muscat Bailey A began on the 6th October at Iwanohara Vineyard in the north of Joetsu City, Niigata…

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2021.09.21

Sado trip! ⑧ Very delicious dessert “Camembert soft”
“Milk Pot (Sado Nyugyo: Dairy company)”

Enjoy delicious milk from Sado! It is “Sado Nyugyo” in Nakaoku, Sado City.  Adjacent to the head office is Sado…

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2021.09.21

“Roasted chestnuts” are on sale at Miyazawa Chestnut Farm in Kitadai, Sanwa-Ward!
(Sanwa-Ward, Joetsu City)

Sweet and delicious autumn taste From the 15th of September, the popular “roasted chestnuts” began to be sold at Miyazawa…

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2021.09.17

Sado trip! ⑦ It’s like a Hollywood movie⁉
Fantasy experience with magic glasses “ISLAND MIRRORGE”

Beyond time and space, to a magical world where historical heritage and another world intersect! A new attraction “ISLAND MIRRORGE” was…

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2021.09.17

Sado trip! ⑥ “Rare Taiyaki” is made by local moms
“Fresh Space Yorankaya” made by a local mother

A lot of delicious Sado food! If you go to Sado, you should definitely stop by the direct sales office. …

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2021.09.16

Use it for a great deal! Niigata Prefectural Discount Campaign “Tsukattoku”
New reservation resumed from September 21st (Tuesday).

50% discount if the accommodation price or travel products are 5,000 yen or more! Niigata Prefecture will cancel the coronavirus…

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2021.09.15

Sado trip! ④ Take a ride through “Shukunegi Village” by rental cycle ♬

Go to Shukunegi Village on an electrically-assisted bicycle! We recommend renting a bicycle to enjoy the Ogi area of Sado…

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2021.09.15

“Railway Festival” will be held on Saturday, 18th at the venue of the morning market! (Naoetsu, Joetsu City)

Morning market x Echigo Tokimeki Railway collaboration event! The “Morning Market Railway Festival” will be held on Saturday, 18th at…

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2021.09.14

Sado trip! ③ Craft Cola in a historic building
“Kihachiya Goro Cafe”

You can taste Sado’s new specialty at a nostalgic cafe! “Kihachiya Goro Cafe” is located in a corner of the…

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2021.09.10

Echigo Kenshin SAKE Festival Limited Sake
“Kurumagakari 2021” has been Completed!

The finest product prepared in the snow storage! The limited sake “Kurumagakari 2021” made for the big autumn event “Echigo…

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2021.09.09

[Video] A flower field that shines high in the sky! The best time to see the flowers near the Hikarigahara Plateau (Itakura-Ward, Joetsu City, Niigata Prefecture)

 Buckwheat flowers are in full bloom on the Hikarigahara Plateau in Itakuraku-ku, Joetsu City, Niigata Prefecture. Buckwheat is planted…