まちあるき

EVENT
2021.03.11

You can buy limited sake in Tokyo!”Niigata Sake No Jin Limited Sake Festival” Held on March 13th and 14th

We sell limited sake…

TOPIC
2021.03.09

【MOVIE】A light that calls for spring!300 bamboo lanterns lined up in the Shozenji area (Joetsu City, Niigata Prefecture)

Collaboration of sno…

living
2021.03.05

[MOVIE] Once snow removal?! Introducing life in a snowy country(Joetsu City, Niigata Prefecture)

The power of the sno…

TOPIC
2021.03.05

“Takada Castle Site Park Cherry Blossom Festival” This year, the product exhibition and stalls are back! Sakura Road is one-sided (Joetsu City, Niigata Prefecture)

The outline of this …

TOPIC
2021.03.05

[Video] A big winter event “Corridor of Lights” Enjoy the co-starring of snow and candles!

Warm light from the …

HISTORY
2021.03.02

Inheritance and dissemination of “Battens lace” nurtured by Snow Country Recruitment of regional revitalization cooperation team!(Joetsu City, Niigata Prefecture)

Why don’t you …

TOPIC
2021.02.22

110th Anniversary of the Origin of Japanese Skiing Show off single cane skiing! (Itoigawa City, Niigata Prefecture)

Classic style is ver…

TOPIC
2021.02.16

Takada Honcho Shopping Street “Hina Tour” in kimono (Honcho, Joetsu City)

I felt elegant! A to…

TOPIC
2021.02.15

Experience making cute lucky charm “Chinkoro” (Ogata-Ward, Joetsu City)

With a wish for hand…

TOPIC
2021.02.09

Send YUKIGUNI to the world! Heavy snowfall experience in Niigata

Hold a monitor tour …

HIGHLIGHT
2021.02.09

Clionidae exhibition of angels visiting with drift ice (Joetsu City, Niigata Prefecture)

The exhibition of &#…

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.