まちあるき

activity
2021.09.17

Sado trip! ⑦ It’s like a Hollywood movie⁉
Fantasy experience with magic glasses “ISLAND MIRRORGE”

Beyond time and spac…

GIFT
2021.09.17

Sado trip! ⑥ “Rare Taiyaki” is made by local moms
“Fresh Space Yorankaya” made by a local mother

A lot of delicious S…

activity
2021.09.16

Sado trip! ⑤ The blessings of Sado
Making the finest rice balls, “Meoto-iwa Sightseeing”

The Wife rock (left)…

TOPIC
2021.09.16

Use it for a great deal! Niigata Prefectural Discount Campaign “Tsukattoku”
New reservation resumed from September 21st (Tuesday).

50% discount if the …

HISTORY
2021.09.15

Sado trip! ④ Take a ride through “Shukunegi Village” by rental cycle ♬

Go to Shukunegi Vill…

EVENT
2021.09.15

“Railway Festival” will be held on Saturday, 18th at the venue of the morning market! (Naoetsu, Joetsu City)

Morning market x Ech…

GOURMET
2021.09.14

Sado trip! ③ Craft Cola in a historic building
“Kihachiya Goro Cafe”

You can taste Sado&#…

EVENT
2021.09.13

“Mirror world” Takada Sekaikan illuminates the water surface until the 13th (Joetsu City, Niigata Prefecture)

At the world’s…

GIFT
2021.09.10

Echigo Kenshin SAKE Festival Limited Sake
“Kurumagakari 2021” has been Completed!

The finest product p…

HIGHLIGHT
2021.09.09

[Video] A flower field that shines high in the sky! The best time to see the flowers near the Hikarigahara Plateau (Itakura-Ward, Joetsu City, Niigata Prefecture)

 Buckwheat flowers …

activity
2021.09.07

Sado trip! ② Surprising and emotional sound! Sado Island Taiko Centre “Tatakoukan” (Sado City, Niigata Prefecture)

Why don’t you …

activity
2021.09.07

Sado trip! ① 75-minute cruise on a high-speed Jetfoil
“Sado Kisen” (Sado City, Niigata Prefecture)

Travel to Sado by “S…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

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Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.