まちあるき

TOPIC
2022.03.14

Joetsu City”, a special edition of the travel guidebook “Rurubu” is now available! (Joetsu City, Niigata Prefecture)

Recommendations from…

GIFT
2022.03.14

Second place overall in the JR East Ekiben contest! Hotel High Mart “Nishinmeshi” (Nishinmeishi)

Delicious, even for …

EVENT
2022.03.11

Hosted by a snowboarder who appeared on the TV show Terrace House“BREW GARDEN2022” Saturday, 12th! (Myoko City, Niigata Prefecture)

On Saturday, March 1…

GIFT
2022.03.07

A new specialty of Naoetsu! Okuramai” filled with history and enthusiasm completed (Joetsu City, Niigata Prefecture)

Kitamaebune × Osenma…

activity
2022.03.02

If you are interested in mountaineering or snowshoeing, this is a must! Beginner’s workshop

The Myoko Kogen Visi…

TOPIC
2022.03.01

The “Corridor of Lights”: Enchanted by 100,000 snow lights! (Joetsu City, Niigata Prefecture)

This is a report on …

EVENT
2022.02.28

Salmon fry release event to be held March 19-21! Call for participants (Joetsu City, Niigata Prefecture)

The mystery of life!…

GIFT
2022.02.21

Limited quantities available! Iwanohara Wine”Sukkiri Amakuchi rosé”(Joetsu City, Niigata Prefecture)

The perfect wine for…

GIFT
2022.02.21

Online Shop”Yukiguni Shoten”We’ve started direct delivery of seasonal fruits!

We deliver fresh fru…

EVENT
2022.02.17

Snow Light in the Mountain Village! Candlelight “Corridor of Light” Saturday, February 26

A winter poem in Joe…

HISTORY
2022.02.16

Enjoy an early spring! Hina dolls” on display at various places in the snow country (Joetsu City, Niigata Prefecture)

The annual “Hi…

GIFT
2022.02.15

Online store “Yukiguni Shoten”Three of the most popular products!

Last December, Yukig…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Campsite Guide – Kiyotsukawa Fresh Park(Imokawa Otsu, Tokamachi City)-

Campsite Guide ~Echigo-Tsumari Seidayama Campsite (Seidayama, Tokamachi City)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.