まちあるき

GOURMET
2022.06.07

Echigo-Tsumari Art Triennial “New burger” supervised by a three-star chef Coming June 30! (Tokamachi City, Niigata Prefecture)

The new “Dumpl…

HIGHLIGHT
2022.06.03

Onogame The best time to see the Tobishima kanzo! (Sado City, Niigata Prefecture)

Early summer has arr…

HIGHLIGHT
2022.05.26

Mizubasho (Asian skunk-cabbage) at Yumemidaira, Sasagamine (Myoko City, Niigata Prefecture)

Paradise at 1300 met…

HIGHLIGHT
2022.05.26

Magellanic penguin chicks born one after another (Joetsu City Aquatic Museum Umigatari)

To meet the healing …

activity
2022.05.25

Dinosaurs against the backdrop of Mt. Myoko!

APA Resort Joetsu My…

TOPIC
2022.05.24

Let’s get to know the stones of Itoigawa! Original cards are now on sale!

All about the stones…

activity
2022.05.10

Outdoors in the Age of Corona! GW campsites bustle with activity (Joetsu City, Niigata Prefecture)

During Golden Week, …

GIFT
2022.05.06

MUJI launches sake made with Tokamachi Koshihikari rice! (Joetsu City, Niigata Prefecture)

Brewed with Koshihik…

EVENT
2022.04.30

Echigo Tokimeki Railway “455 Day Commemoration” Train and Express Ticket Sets on sale on May 5, 2022.

The Echigo Tokimeki …

HIGHLIGHT
2022.04.27

【MOVIE】Japan’s Three Greatest Beech Forests “Bijinrin  Lingering Snow and Fresh Green

   Photographed: Apr…

EVENT
2022.04.27

Reservations now being accepted for jointly planned tours on the Hokuhoku Line & Tokitetsu in May (Minamiuonuma City and Joetsu City, Niigata Prefecture)

A special tour will …

HIGHLIGHT
2022.04.26

Mizubasho (Asian skunk-cabbage) at “Imori Pond” in Myoko Plateau: 3 to 5 minutes in bloom; best time to see them is during the major holidays! (Myoko City, Niigata Prefecture)

Mizubasho (Asian sku…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.