まちあるき

GOURMET
2022.09.12

Tsunan’s bounty and scenery are a feast♪Ohisama genki, a little cafe on the mountain.(Tsunan Town, Niigata Prefecture)

Small renovated cafe…

GOURMET
2022.09.05

You can enjoy Tokamachi’s local flavors in a fashionable space! Ikote (Tokamachi City, Niigata Prefecture)

It’s like a bi…

EVENT
2022.09.03

Direct Instruction by Olympians! Sports Experience Caravan to be held on Sunday, March 18 (Joetsu City, Niigata Prefecture)

The “Sports Ex…

GIFT
2022.09.03

Delicious autumn has arrived! Harvesting at Kitadai Vineyard in Sanwa Ward (Joetsu City, Niigata Prefecture)

The grape harvest ha…

TOPIC
2022.09.01

Calling for unique “faces”! Stone Face Contest!

The “Stone Fac…

TOPIC
2022.08.31

Naoetsu Attraction Photo Contest 2022 Call for Entries! (Joetsu City, Niigata Prefecture)

The Sea of Japan, su…

EVENT
2022.08.30

Lotte Alai Resort: Walk through the forest and create your own art! Calling for artworks on Instagram (Myoko City, Niigata Prefecture)

A contest is being h…

TOPIC
2022.08.26

Tsunan Sunflower Plaza – Full of Sunshine! 52,955 visitors (Tsunan Town, Niigata Prefecture)

A summer tradition, …

activity
2022.08.23

Picking up trash like a game? Participants in the “Seisouchu” campaign are being recruited(Joetsu City, Niigata Prefecture)

In September, the &#…

activity
2022.08.23

300 tons of snow! Cupid Valley “Yama-no-ue Midsummer Snow Festival” to be held on Sunday, 27th.

The “Yama-no-u…

GIFT
2022.08.19

Sweet due to the difference in temperature! The peak of the “Kogen Tomato” harvest in Oodohara, Myoko City (Myoko City, Niigata Prefecture)

The highland tomato …

TOPIC
2022.08.11

Your prized jade may be on display! Citizen-participatory special exhibition “Jade for Everyone”.

The “Jade for …

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

pagetop

PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.