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EVENT
2021.03.11

You can buy limited sake in Tokyo!”Niigata Sake No Jin Limited Sake Festival” Held on March 13th and 14th

We sell limited sake brewed for “2021 Niigata Sake No Jin” There are four antenna shops in Tokyo that sell…

TOPIC
2021.03.09

【MOVIE】A light that calls for spring!300 bamboo lanterns lined up in the Shozenji area (Joetsu City, Niigata Prefecture)

Collaboration of snow and bamboo lanterns! An event was held on March 6th in the Shozenji district of Joetsu City,…

living
2021.03.05

[MOVIE] Once snow removal?! Introducing life in a snowy country(Joetsu City, Niigata Prefecture)

The power of the snowy country!  Sweat to remove snow with all residents Joetsu City is located in the southwestern…

TOPIC
2021.03.05

“Takada Castle Site Park Cherry Blossom Festival” This year, the product exhibition and stalls are back! Sakura Road is one-sided (Joetsu City, Niigata Prefecture)

The outline of this year’s “Takada Castle Site Park Cherry Blossom Festival”, a major event that symbolizes spring in Joetsu…

TOPIC
2021.03.05

[Video] A big winter event “Corridor of Lights” Enjoy the co-starring of snow and candles!

Warm light from the snowy hometown! On February 27, the winter tradition of Joetsu City, Niigata Prefecture, “The Corridor of…

HISTORY
2021.03.02

Inheritance and dissemination of “Battens lace” nurtured by Snow Country Recruitment of regional revitalization cooperation team!(Joetsu City, Niigata Prefecture)

Why don’t you move to Takada and pass on the history and technology that lives in the town to the…

TOPIC
2021.02.22

110th Anniversary of the Origin of Japanese Skiing Show off single cane skiing! (Itoigawa City, Niigata Prefecture)

Classic style is very popular! To commemorate the 110th anniversary of the birth of Japanese skiing, the Joetsu City Lerhi…

TOPIC
2021.02.16

Takada Honcho Shopping Street “Hina Tour” in kimono (Honcho, Joetsu City)

I felt elegant! A tour of Hina dolls in kimono was held on February 14th at Honchi Shopping Street in…

TOPIC
2021.02.15

Experience making cute lucky charm “Chinkoro” (Ogata-Ward, Joetsu City)

With a wish for handmade! On the 14th, an experience-based event was held in Ogata-Ward, Joetsu City, Niigata Prefecture, to…

TOPIC
2021.02.09

Send YUKIGUNI to the world! Heavy snowfall experience in Niigata

Hold a monitor tour to experience the nature and culture of heavy snowfall areas A monitor tour was held on…

HIGHLIGHT
2021.02.09

Clionidae exhibition of angels visiting with drift ice (Joetsu City, Niigata Prefecture)

The exhibition of “Dharmaha Dakakamegai”, a member of “Drift Ice Angel” Clionidae, has started on Saturday, 6th at the Joetsu…

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry liquor based on the sake “Katafune” “Takeda Sake Brewery” has been brewing sake for many years in…