まちあるき

activity
2020.09.26

Region Plaza Joetsu Ice Arena has opened from Saturday, September 26th!

Winter sports ahead …

GOURMET
2020.09.25

Enjoy a taste of Naoetsu! “New Halpin” ramen is available online! Orders only through social media.

You can enjoy the lo…

EVENT
2020.09.24

Artists from the prefecture will bring excitement! Commemoration of the 26th Anniversary of PATIO!

Hinata, Your Friends…

activity
2020.09.23

Up to half price discount with GoTo! Day tours centering around Ryotei Ukiyo

You can choose from …

HIGHLIGHT
2020.09.22

Backcountry Tour “Hikarigahara Kogen Cat tours” Photo Exhibition ⛷ Itakura-Ward, Joetsu City)

Enter the silver wor…

activity
2020.09.21

Good news for cyclists! “New Cycling station” at Marine Hotel Hamanasu in Kakizaki-Ward

A photo spot that lo…

HIGHLIGHT
2020.09.20

【MOVIE】A pure white carpet! The best time for buckwheat flowers at Hikarigahara Kogen

Soothing autumn scen…

HIGHLIGHT
2020.09.19

【MOVIE】?Halberd shark first exhibition! Joetsu Aquarium Umigatari

A mysterious new fac…

GIFT
2020.09.18

A lineup of special products of Joetsu Myoko in Tokyo! “Yukiguni Shoten(Snow country store)” opened!

Enjoy the local spec…

EVENT
2020.09.17

Tokitetsu & Hokuetsu Express & JR Oito Line Station Stamp Rally♪From September 18th

Collect stamps and g…

GIFT
2020.09.16

?A soft and flaky autumn taste has arrived! The famous “roasted chestnuts” have started to be sold at the store (Sanwa-Ward, Joetsu City)

By ripening the ches…

EVENT
2020.09.15

A lot of handmade products! “Mono BOX” is open for a limited time!

It’s crammed full of…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.