まちあるき

activity
2021.01.30

Discover the charm of Snow Country Joetsu! Recruitment of new tour participants(Joetsu City, Niigata Prefecture)

Ryotei cuisine, Hina…

EVENT
2021.01.28

The big winter event “Tomosibi no kairou” will be held on Saturday, February 27th this year.(Joetsu City, Niigata Prefecture)

Plenty of snow this …

HISTORY
2021.01.27

I can’t wait for spring! Let’s enjoy the castle “Kasugayama Castle Ruins” where Kenshin Uesugi lived with photos and videos(Joetsu City, Niigata Prefecture)

One of Japan’s…

GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the ad…

GIFT
2021.01.20

January 21st is the day of the birth of Kenshin Uesugi! Limited distribution of Kasugayama Castle’s special edition Gojoin

A valuable chance to…

GIFT
2021.01.05

New product development at Maki-Ward’s proud “Doburoku”! “Fish pickled in doburoku (4 types)”(Joetsu City, Niigata Prefecture)

The umami of the fis…

activity
2021.01.01

[Deadline January 11]We are planning a luxurious gift to win a lift ticket!

Check the ski resort…

EVENT
2020.12.31

Handwritten by the president! ??Hokuhoku Line New Year Tetsuin and Original Tetsuin Book Bag Released! (Tokamachi City, Niigata Prefecture)

An original Tetsuin …

EVENT
2020.12.30

Open all year round! Joetsu Aquarium Umigatari “New Year’s Event”(Joetsu City, Niigata Prefecture)

Many fun events will…

EVENT
2020.12.29

Madarao Mountain Resort Year-end night game business extension & countdown fireworks (Iiyama City, Nagano Prefecture)

Why don’t you …

TOPIC
2020.12.28

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

When you get off the…

TOPIC
2020.12.24

Start December 24th! Niigata Ski ONI Discount Campaign

Save up to 3,500 yen…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.