まちあるき

EVENT
2021.07.30

Hokuhoku Line & Tokitetsu Joint Project Tour in September
Reservations have started to be accepted!

Two tours will be op…

EVENT
2021.07.26

Tokitetsu Summer special project “Cheers !! Summer Express” will soon be in operation!
Reservations are being accepted

“Echigo Tokime…

GIFT
2021.07.20

Joetsu’s soul food “shark” has become a delicacy!
(Joetsu City, Niigata Prefecture)

In the Joetsu region…

EVENT
2021.07.19

Fun to see! It’s fun to shoot! “Trick Art Exhibition”
From July 17th at Joetsu Science Museum(Joetsu City, Niigata Prefecture)

The summer special e…

HIGHLIGHT
2021.07.16

The theme is festival!
Umigatari Summer Dolphin Performance Starts on July 17th

There is also a trai…

GOURMET
2021.07.16

Arurun no Mori
Eggplant-centric plate will be offered on July 17th and 18th for 2 days only!

The “NIIGATA Nasu(eg…

GIFT
2021.07.13

Collaboration craft beer with Joetsu, Myoko and Mitsuke “Yama ari Umi ari Fest” is now on sale!

This is it!  Craft b…

activity
2021.07.07

Campsite Guide -Glamping of “Eshin no Sato Yasuragi-so”-
(Itakura-Ward, Joetsu City)

Focusing on camps th…

GIFT
2021.07.06

Get a dragon when you complete the five castle pilgrimage!
A special edition of Gojoin is available for free at the Buried Cultural Property Center

You can get a specia…

activity
2021.07.01

Great deals for Japanese culture day tour promotion now!
(Joetsu City, Niigata Prefecture)

Please join! 5,000ye…

HIGHLIGHT
2021.06.23

Shozenji Dam: Hydrangeas are in full bloom
(Joetsu City, Niigata Prefecture)

The hydrangea flower…

GIFT
2021.06.22

Forest bathing for popular sake!
Sake Lab “AYUMASAMUNE Cedar CASK” will be released on July 3rd.

At some liquor store…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.