まちあるき

GIFT
2022.10.06

Iwanohara Vineyard “Heritage 2019” Gold Prize at Japan Wine Competition! (Joetsu City, Niigata Prefecture)

Heritage, first time…

GOURMET
2022.10.06

ever.doichi café, a “warming” café in the middle of a hill (Tokamachi City, Niigata Prefecture)

July 2021 “eve…

TOPIC
2022.10.03

Commemorative express tickets for NGT48’s Kairi Sato and Hino Mimura on sale at Echigo Tokimeki Railway!(Joetsu City, Niigata Prefecture)

Commemorating the in…

HIGHLIGHT
2022.10.01

Day Trip Hot Spring Outing to Tokamachi“Senjyu Onsen, Sennen-no-yu”(Tokamachi City, Niigata Prefecture)

Hot water for beauti…

GOURMET
2022.10.01

Miyazawa Chestnut Farm in Kitashiro, Sanwa-ku: Selling “roasted chestnuts” again this year! (Joetsu City, Niigata Prefecture)

Would you like to tr…

activity
2022.09.28

Experience traditional Okinawan dyeing! Workshop “BENITAMA” opened in Itakura-ku, Joetsu City, Niigata Prefecture.

BENITAMA, a workshop…

GOURMET
2022.09.26

Melt-in-your-mouth Tsumari Pork! “NORIZO Café” operated by Kappo(Tokamachi City, Niigata Prefecture)

Trained at a starred…

STAY
2022.09.25

Cyclist-friendly inns: 4 facilities certified in Joetsu area!

Your bike can stay w…

activity
2022.09.22

Exotic campground! Outland Handmade Camping Village

The heat has abated,…

EVENT
2022.09.21

Food and Art Festival” at Naoetsu 3-8 no Ichiba to be held on 23rd (Joetsu City, Niigata Prefecture)

Morning market and &…

EVENT
2022.09.20

Camp Meeting in Ooike Ikoinomori “Camp Meeting in Ooike” to be held for the first time on Friday, 23rd (national holiday)! (Joetsu City, Niigata Prefecture)

Beginners and expert…

EVENT
2022.09.14

Only one in the world! Hydrangea Wreath Making in Akakura in October! (Myoko City, Niigata Prefecture)

A workshop to make w…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.