まちあるき

GOURMET
2022.10.31

Atelier store & cafe “Sankaku Shikaku” opened in a townhouse (Higashihonmachi, Joetsu City)

Where the young generation of writers will be noticed and discovered! Sankaku Shikaku, an atelier store and cafe utilizing a…

TOPIC
2022.10.21

Myoko City’s First mont-bell Shop! Opened at the Myoko Plateau Tourist Information Center

Myoko Sanroku mont-bell, a corner specializing in products from the outdoor manufacturer montbell, opened on the 7th of this month…

HIGHLIGHT
2022.10.21

Takada Joshi Park in the depths of autumn, the winter enclosure begins.

As autumn deepened, the winter enclosure of trees began at Takada Joshi Park in Joetsu City, Niigata Prefecture. Winter enclosure…

GIFT
2022.10.11

Akakura Onsen Original specialty manju & hot dog specialty store! (Myoko City, Niigata Prefecture)

Manjyudo has been in business for 50 years and is located in the hot spring resort of Akakura in Myoko…

GIFT
2022.10.07

Itoigawa’s specialty “anglerfish” is now available at Nosui Shoten.(Itoigawa City, Niigata Prefecture)

Year-round publicity for the deliciousness of anglerfish! The food research club of Prefectural Marine High School in Nou, Itoigawa City,…

activity
2022.10.07

Suginohara Ski Resort “Autumn Gondola” will be open from Saturday, 8th!

Enjoy the spectacular view from the sky of the dyeing autumn leaves! Myoko Suginohara Ski Resort, located in Myoko City,…

GIFT
2022.10.06

Iwanohara Vineyard “Heritage 2019” Gold Prize at Japan Wine Competition! (Joetsu City, Niigata Prefecture)

Heritage, first time in 7 years! Heritage 2019, a red wine produced by Iwanohara Vineyard in Joetsu City, Niigata Prefecture,…

GOURMET
2022.10.06

ever.doichi café, a “warming” café in the middle of a hill (Tokamachi City, Niigata Prefecture)

July 2021 “ever.doichi café” open 「ever.doichi café」 is tucked away in Babacho, Tokamachi-shi, just up a side street from Route…

TOPIC
2022.10.03

Commemorative express tickets for NGT48’s Kairi Sato and Hino Mimura on sale at Echigo Tokimeki Railway!(Joetsu City, Niigata Prefecture)

Commemorating the inauguration of Toki Tetsu Special Ambassadors! Special express tickets with images are now available. Kairi Sato and Kino…

HIGHLIGHT
2022.10.01

Day Trip Hot Spring Outing to Tokamachi“Senjyu Onsen, Sennen-no-yu”(Tokamachi City, Niigata Prefecture)

Hot water for beautiful skin that warms the body and soul! “Sennen-no-yu” in Mizuguchizawa, Tokamachi City, Niigata Prefecture, is a…

GOURMET
2022.10.01

Miyazawa Chestnut Farm in Kitashiro, Sanwa-ku: Selling “roasted chestnuts” again this year! (Joetsu City, Niigata Prefecture)

Would you like to try some delicious autumn delicacies? Miyazawa Chestnut Farm in Kitashiro, Miwa-ku, Joetsu City, Niigata Prefecture, has…

activity
2022.09.28

Experience traditional Okinawan dyeing! Workshop “BENITAMA” opened in Itakura-ku, Joetsu City, Niigata Prefecture.

BENITAMA, a workshop where visitors can experience traditional Okinawan “Bingata” dyeing, has opened in Itakura-ku, Joetsu City, Niigata Prefecture. The…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.