まちあるき

HIGHLIGHT
2024.03.27

MUJI’s mobile sales bus again this year near Ogi Port, Sado Island! Starts on Friday, March 29 (Sado City, Niigata Prefecture)

MUJI products are al…

EVENT
2024.03.26

Takada Honcho Spring Festa “Anko” themed bread festival! Sunday, April 7 (Joetsu City, Niigata Prefecture)

The “Ankoppe&#…

activity
2024.03.25

Experience plans to make your cherry blossom viewing party and castle town stroll even more enjoyable!(Joetsu City, Niigata Prefecture)

Why don’t you …

EVENT
2024.03.22

Light and sound art event at the cylindrical building “Shunju Kaikan Saturday, 30th(Joetsu City, Niigata Prefecture)

Along with the cherr…

activity
2024.03.21

From Wednesday, March 20 at the special exhibition “Gokigenyo Fishes” featuring juvenile fish (Joetsu City, Niigata Prefecture).

Special exhibition i…

HIGHLIGHT
2024.03.21

Enjoy it with a cherry blossom viewing party! Craft event starts Saturday, March 30(Joetsu City, Niigata Prefecture)

In conjunction with …

TOPIC
2024.03.21

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

Check the blooming s…

EVENT
2024.03.15

Nostalgia of Warmth: Exhibition of Paper Cutouts Depicting the Showa Era (Joetsu City, Niigata Prefecture)

An exhibition of pap…

EVENT
2024.03.13

Cheers with Cherry Blossoms! The largest craft beer event in the Joetsu area, to be held on the 30th (Sat.) and 31st (Sun.)

In conjunction with …

HIGHLIGHT
2024.03.13

A black reef shark joins the group! (Joetsu City Aquatic Museum, Umigatari)

The new mainstay of …

GOURMET
2024.03.13

Unique texture! Marutaya Shoten (Kubiki Ward, Joetsu City, Niigata Prefecture), where “fu manju” (wheat gluten buns) are a must-try!

Marutaya Shoten Maru…

HIGHLIGHT
2024.03.12

Gomafu seal “Futaba” celebrates its first birthday! (Joetsu City Aquatic Museum Umi-no-Tari)

Futaba,” a lar…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Campsite Guide – Kiyotsukawa Fresh Park(Imokawa Otsu, Tokamachi City)-

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

Campsite Guide ~Echigo-Tsumari Seidayama Campsite (Seidayama, Tokamachi City)

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.