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【MOVIE】 Joetsu & Myoko Ski Resort Introduction
“Myoko Suginohara Ski Resort”

Myoko Suginohara Ski Resort is recommended for beginners and families. Access is good, it is only 10 minutes drive from…


Perfect for cherry-blossom viewing!
Iwanohara Wine, Refreshing & Sweet rosé.
Now on Sale in Limited Quantity

Speciality rosé wine for spring! From the well-established winery “Iwanohara Vineyard” located in Joetsu City, Niigata Prefecture, a wine for spring….


【MOVIE】Asia’s first!
Snowshoeing World Championships in Myoko

Top athletes gathered at Myoko! The world championship of snowshoeing was held on February 16 (Sunday) at Ikenotaira Sports Plaza…


【MOVIE】 Joetsu & Myoko Ski Resort Introduction “Akakuraonsen Ski Resort”

Here is a ski resort where you can enjoy the finest powder snow “JAPOW” from Myoko City, Niigata Prefecture, Japan….


Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

It will be a heartwarming moment. One of the most important events to introduce the winter charm of Joetsu City,…


Snowshoeing World Championship!
Streaming Live, and to be repeated, on YUKIGUNI JOURNEY from Feb 16th

The first world championship in Asia!  Top athletes are coming to Myoko. The world championship will be held on February…


A huge snow statue! “Iiyama Snow Festival” held on the 8th and 9th

The event “Iiyama Snow Festival”, which represents the winter of Nagano Prefecture’s leading snowfall area “Iiyama City”, will be held…


[MOVIE] Joetsu & Myoko Ski Resort Introduction
“Seki Onsen Ski Resort”

Seki Onsen is a ski resort where you can enjoy the finest powder snow “JAPOW” from Myoko City, Niigata Prefecture,…


February only!
Come on! Big eaters!
– Honcho Gachimori Festival –

Nine restaurants around the Honcho shopping street in Takada have menus for dishes more than three times the normal size….


[Special dish of the month] Best match “Ajimoromi” for rice!

Pick up the specialties of the Joetsu area recommended by the editorial department!This month we will introduce “Ajimoromi,” a rice…


【MOVIE】The best tour to enjoy the Japanese powder snow “JAPOW”!

Welcome to the winter silver world! Just skiing at the ski resort is not enough. Here is the ultimate tour…


Very Photogenic!
Exposing Chili Peppers to the Snow in Myoko city!

Do you know the spicy condiment “Kanzuri”? January 20th is said to be the coldest day of the year in…