HIGHLIGHT
2020.07.14

The world’s largest “MUJI” grand opening in Naoetsu on July 20! (Joetsu City)

Sales floor area 5,800㎡ 7,000 types line up! MUJI Naoetsu will open on the second floor of the Naoetsu Shopping…

GIFT
2020.07.14

Enjoy two flavors at once! “Nidai Shogun Bento” released on the 18th (Joetsu City)

World Warriors double prime! A new ekiben comes up from “Hotel Hi-Mart” in front of Naoetsu Station in Joetsu City,…

activity
2020.07.13

Lotte Arai Resort A lot of summer activities!(Ryozenji, Myoko City)

Summer activities that have been powered up! The “Lotte Arai Resort” in Myoko City, Niigata Prefecture, has begun the green…

EVENT
2020.07.11

Pudding specialty shop “Yuki no Ka Terrace”
3rd anniversary celebration! (Yamato, Joetsu City)

Deeply grateful for the support of the locals! The “Yuki no Ka Terrace” 3rd anniversary celebration is being held until…

GOURMET
2020.07.10

Lots of big berries! Kotake confectionery’s “Sandpan”
A limited time offer!

Blueberries are overflowing from the fluffy bread! Kotake Confectionery, which manufactures and sells “Sandpan(bread)”, a soul food of Joetsu City,…

EVENT
2020.07.09

“Tetsuincho” connecting local railways nationwide is now on sale! Echigo Tokimeki Railway also participates

Collect original stamps from 40 companies nationwide! A service to issue station original stamp “Tetsuin” on local railways nationwide will…

GIFT
2020.07.08

Kubiki Sake Brewery released “Tsuchi DAICHI”
(Kakizaki-ward, Joetsu City)

Enjoy the land of Kakizaki! Kubiki Sake Brewery in Joetsu City, Niigata Prefecture, has released the 5th “Tsuchi DAICHI” in…

GOURMET
2020.07.07

Japanese sweets restaurant “Anmido” is opened for a limited time (afternoon only)
at “Ukiyo” (3 Nakamachi, Joetsu City)

The perfect sweets for a Japanese garden! You can enjoy Japanese sweets at “Wagashi Dokoro Anmido” a new service offered…

HIGHLIGHT
2020.07.06

East exit of Joetsu Myoko Station
A lounge will be opened!

Please have a comfortable waiting time! At the east exit of Joetsu Myoko Station on the Hokuriku Shinkansen in Joetsu…

HIGHLIGHT
2020.07.06

Attention climbers!
Some of the Mt. Myoko climbing routes have partially collapsed.

If you feel it could be dangerous, turn back! Part of the mountain climbing route for Mt. Myoko in Myoko…

GIFT
2020.07.04

July 5th is Takada Opening Day Special edition 「Gojoin」 limited distribution

It’s irresistible to a maniac! By the way, July 5th is “Takata Opening Day”, which is said to have completed…

HIGHLIGHT
2020.07.03

APA Resort Joetsu Myoko Illuminated! (Myoko City)

15th anniversary of opening of business Free admission this year! Illuminations are starting to light up at APA Resort Joetsu…

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ARTICLE RANKING記事ランキング

【MOVIE】One of Japan’s three biggest night cherry blossoms!
The best view of Joetsu Sakura of Takada (Joetsu City, Niigata Prefecture)

【MOVIE】A photogenic sunset!
Exclusive panoramic view of the Sea of Japan

【MOVIE】Summer tradition
Takada Park : The best lotus in the Orient Takada Park The best lotus in the Orient

Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

【LIVE】Cherry blossom viewing on a live camera!
Takada Castle Site Park

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.