GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the addictive taste! A magical process to mellow the spiciness Do you know the special product “Kanzuri”…

GIFT
2021.01.20

January 21st is the day of the birth of Kenshin Uesugi! Limited distribution of Kasugayama Castle’s special edition Gojoin

A valuable chance to get a special edition of gold letters, “Gojyoin”! It is said that January 21st is the…

GIFT
2021.01.05

New product development at Maki-Ward’s proud “Doburoku”! “Fish pickled in doburoku (4 types)”(Joetsu City, Niigata Prefecture)

The umami of the fish is squeezed with a special sauce! Do you know “Doburoku”? Doburoku is a traditional Japanese…

activity
2021.01.01

[Deadline January 11]We are planning a luxurious gift to win a lift ticket!

Check the ski resort information in “Yukiguni Journey”! Win a gorgeous gift! <Skiing ground guide 2020-2021> delivered this winter by…

EVENT
2020.12.31

Handwritten by the president! ??Hokuhoku Line New Year Tetsuin and Original Tetsuin Book Bag Released! (Tokamachi City, Niigata Prefecture)

An original Tetsuin stamp and only one Tetsuin bag in the world are now available! The local railway “Hokuetsu Express”…

EVENT
2020.12.30

Open all year round! Joetsu Aquarium Umigatari “New Year’s Event”(Joetsu City, Niigata Prefecture)

Many fun events will be held in connection with the New Year and the 2021 zodiac “Ox”! The Municipal Aquarium…

EVENT
2020.12.29

Madarao Mountain Resort Year-end night game business extension & countdown fireworks (Iiyama City, Nagano Prefecture)

Why don’t you ski in the night game and welcome the new year at the ski resort? Madarao Mountain Resort,…

activity
2020.12.28

<Skiing ground guide 2020-2021>vol.16 Prince Snow Resort Myoko Suginohara(Myoko City, Niigata Prefecture) Also pay attention to gifts!

The winter season has arrived! Introducing the latest information on ski resorts, mainly in the Joetsu, Myoko, and Hokushin areas….

TOPIC
2020.12.28

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

When you get off the Hokuriku Shinkansen, take a bus to Myoko’s proud powder slope! The Keinan Bus, which runs…

activity
2020.12.24

<Skiing ground guide 2020-2021> vol.12 Sekionsen Ski Resort(Myoko City, Niigata Prefecture) Also pay attention to gifts!

The winter season has arrived! Introducing the latest information on ski resorts, mainly in the Joetsu, Myoko, and Hokushin areas….

activity
2020.12.24

<Skiing ground guide 2020-2021> vol.13 Kyukamura Myoko Runrun Ski Area(Myoko City, Niigata Prefecture) Also pay attention to gifts!

The winter season has arrived! Introducing the latest information on ski resorts, mainly in the Joetsu, Myoko, and Hokushin areas….

activity
2020.12.24

<Skiing ground guide 2020-2021> vol.15 Kurohime Kogen Snow Park (Shinano Town, Nagano Prefecture)

Introducing the latest information on ski resorts, mainly in the Joetsu, Myoko, and Hokushin areas. Snow amusement park!Kurohime Kogen Snow…

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ARTICLE RANKING記事ランキング

【MOVIE】One of Japan’s three biggest night cherry blossoms!
The best view of Joetsu Sakura of Takada (Joetsu City, Niigata Prefecture)

Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

A traditional lucky charm
“Chinkoro”
You can hold it in your palm!

The world’s largest “MUJI” grand opening in Naoetsu on July 20th!
(Joetsu City)

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.