まちあるき

activity
2021.05.12

Campground Guide -Sasagamine Campground-
(Suginosawa, Myoko City)

Focusing on camps th…

activity
2021.05.10

6 courses have been added to the experience tour based on the 100-year-old restaurant “Ukiyo”! (Joetsu City, Niigata Prefecture)

A new course to enjo…

GIFT
2021.05.10

Supervised by a sake sommelier! Original blend sake”Snow Blue Yukiao Daiginjo”Now on sale(Sanwa-Ward, Joetsu City, Niigata Prefecture)

Blended sake that we…

HIGHLIGHT
2021.05.07

10,000 moss phlox stocks are in full bloom! Eshin no Sato Yasuragi-so (Itakura-Ward, Joetsu City)

Superb view! Carpet …

GOURMET
2021.05.07

Renovation of an unoccupied house! “Himegawara Cafe KOTARO-” run by a former newspaper reporter (Himegawara, Myoko City)

You can stay longer …

GOURMET
2021.05.07

American-style hamburger specialty store “66 Grill & Bar” (Omachi, Joetsu City)

Volume perfect score…

HIGHLIGHT
2021.05.01

【MOVIE】Small diameter where double cherry blossoms shine (Shimada, Kubiki-Ward, Joetsu City)

  Shimada, Kubiki-Wa…

HIGHLIGHT
2021.05.01

【MOVIE】The contrast between the remaining snow and the fresh green! Tamugi Beech Forest Garden (Oshima-ku, Joetsu City, Niigata Prefecture)

Beech forests grow i…

HISTORY
2021.04.30

Machiya “Old Imai Dyeing Shop” in the Edo period has been renewed as a handicraft culture experience facility! (Joetsu City, Niigata Prefecture)

You can experience m…

activity
2021.04.30

A new course has appeared on the experience tour based on the 100-year-old restaurant “Ukiyo”! (Joetsu City, Niigata Prefecture)

We are looking for p…

HIGHLIGHT
2021.04.27

A very valuable individual! Golden “Devil stinger” exhibition (Joetsu Aquarium Umigatari)

Happy yellow Devil s…

GOURMET
2021.04.27

A popular cafe with an outdoor shop! “WEST CAFE JOETSU” (Tomioka Joetsu City)

We have also started…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.