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GIFT
2022.02.10

Sake that makes you miss Kanzuri! New collaborative product release

An inevitable collaboration! On Monday, February 21, a new product will go on sale that combines Kanzuri with sake from…

EVENT
2022.02.09

Experience Life in Snow Country Online! Tour for Foreigners (Joetsu City, Niigata Prefecture)

Niigata Prefecture will hold an online tour for foreigners to experience life in the snow country on Sunday, March 27….

EVENT
2022.02.08

Travel to Toyama on the resort train “SETUGEKKA “「Echigo-Etsu traveller’s journal」Lottery reservations accepted until the 17th of this month.

SETUGEKKA × 13,000 Shaku Monogatari First Mutual Ride! Niigata Prefecture’s Echigo-Tokimeki Railway and Toyama Prefecture’s Ainokaze Toyama Railway will for…

GIFT
2022.02.07

“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!

The “Yozakura Box,” a box containing nine kinds of sweets that express the charm of Joetsu in Niigata Prefecture, has…

GIFT
2022.02.01

Freshly pressed, unpasteurized sake delivered to your door!　Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)

Freshly brewed sake that only the brewers know how to make, and that we hope many people will enjoy. The…

HIGHLIGHT
2022.01.28

The 97th Takada Castle Site Park Cherry Blossom Festival Poster Completed! This year’s event will be held from March 26 (Sat.) to April 10 (Sun.) (Joetsu City, Niigata Prefecture)

This year, for the first time in history, the meeting will open in March! Takada Castle Site　Park in Joetsu City…

HIGHLIGHT
2022.01.26

Cold brewing of sake begins at a sake brewery in Joetsu (Joetsu City, Niigata Prefecture)

It will give you a unique taste of snow country! At this time of the year, when the weather is…

HIGHLIGHT
2022.01.25

This is the reality of snow country! A collection of snow removal videos (Joetsu City, Myoko City, Niigata Prefecture)

Niigata Prefecture has a long, vertical topography. In particular, the Joetsu region, which borders Toyama and Nagano prefectures, is known…

activity
2022.01.24

Hokuhoku Line 『Muikamachi Transport Control District Garage Tour & Snowshoe Tour of Maintenance Tunnels』Held in March!

First 25 people to sign up, we need participants! The Hokuetsu Express Hokuhoku Line will hold the “Muikamachi Transport Control…

activity
2022.01.21

Newly opened “Tree Run Area” at Cupid Valley Ski Resort (Joetsu City, Niigata Prefecture)

Cupid Valley, a ski resort in Yasuzuka-Word, Joetsu City, Niigata Prefecture, opened its tree run area on Friday, March 21,…

GOURMET
2022.01.18

Enjoy a course meal of wild tiger puffer fish! Kappou Meiji-an(Oogata-Ward, Joetsu City, Niigata Prefecture)

Enjoy a natural tiger puffer dish named after this year’s Chinese zodiac sign, the tiger! Unohama Onsen is a hot…

GIFT
2022.01.17

We’re getting orders from all over the country for the taste of Joetsu Myoko! Yukiguni Shoten Online Shop(Joetsu City, Niigata Prefecture)

The bounty of the snow country reaches the whole country! Yukiguni Shoten, which sells local products from the Joetsu Myoko…