まちあるき

HIGHLIGHT
2021.11.09

【MOVIE】Autumn tradition: Salmon fishing has begun at the Kuwadori River
(Joetsu City, Niigata Prefecture)

This year’s salmon f…

HIGHLIGHT
2021.11.02

Sekikawa riverbank: One million cosmos are in full bloom! (Joetsu City, Niigata Prefecture)

The cosmos are in fu…

GIFT
2021.10.20

A blended sake from 14 breweries in Joetsu and Myoko! SAKE Festival limited “Sogakari” will be released on Saturday, October 23rd.

The “Mini Echi…

TOPIC
2021.10.17

Enjoy the taste of autumn on the resort train “SETSUGEKKA”!
Now accepting reservations for”Yukimachi Kikou”.

Why don’t you enjoy …

EVENT
2021.10.13

Toki Tetsu “Holiday Tour Pass” will be on sale from October 14th
To commemorate the 150th anniversary of the railway opening.

One year left until …

TOPIC
2021.10.13

Myoko Togakushi renzan National Park
“Myoko Kogen Visitor Center” is temporarily opened!
(Myoko City, Niigata Prefecture)

The concept is &#822…

activity
2021.10.12

Great value ticket that can be used at four ski resorts in Myoko Kogen!
“The Mt. Myoko Super Season Pass” is now on sale! (Niigata Prefecture)

Save more than 100,0…

GIFT
2021.10.08

The limited sake for the SAKE Festival has been released by Kiminoi Shuzo(Sake Brewery)!

The “Echigo Ke…

TOPIC
2021.10.07

Iwanohara Vineyard begins wine preparation using Muscat Bailey A!
(Joetsu City, Niigata Prefecture)

Wine preparation usi…

HIGHLIGHT
2021.10.05

Myoko Suginohara Ski Resort Autumn gondola will start from October 9th (Sat)!
(Myoko City, Niigata Prefecture)

Enjoy autumn in Myok…

GIFT
2021.09.21

Sado trip! ⑧ Very delicious dessert “Camembert soft”
“Milk Pot (Sado Nyugyo: Dairy company)”

Enjoy delicious milk…

GIFT
2021.09.21

“Roasted chestnuts” are on sale at Miyazawa Chestnut Farm in Kitadai, Sanwa-Ward!
(Sanwa-Ward, Joetsu City)

Sweet and delicious …

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.