まちあるき

GOURMET
2022.01.04

A hot topic! Dissecting the “moist fried rice” unique to Joetsu (Joetsu City, Niigata Prefecture)

Recently, “moist fried rice” has been a hot topic in Joetsu City. There may be some people who have already…

STAY
2021.12.30

Accommodation plans that allow you to experience the “Sai no Kami”!Deadline: January 5(Yasuzuka-Ward, Joetsu City, Niigata Prefecture)

Rokuyasanso” in Hosono Village, Yasuzuka-Ward, Joetsu City, Niigata Prefecture, has planned a plan that combines an overnight stay with the…

HIGHLIGHT
2021.12.30

Tora Diver” appears in the sea turtle attraction! Open all year round (Joetsu City Aquarium Museum Umigataru)

Umigataru, the Museum of Aquatic Life in Joetsu City, Niigata Prefecture, will be open all year round. A New Year’s…

TOPIC
2021.12.28

Unlimited Ride on the Echigo-Tokimeki Railway! Year-end and New Year’s Holiday Tour Pass on Sale!

Last ride and first ride on the Echigo Tokimeki Railway! The Echigo Tokimeki Railway will release the “2021 End of…

activity
2021.12.25

<Niigata Ski Resort Guide 2022-2023>Kyukamura Myoko Runrun Ski Area(Myoko City)/vol.12

Support for Kids’ Slope Debut!    December 24 – March 31 Kyukamura Myoko is an accommodation facility located in Sekiyama,…

activity
2021.12.24

<Niigata Ski Resort Guide 2022-2023>Seki Onsen Ski Resort(Myoko City)/vol.11

A gathering of core fans! Top-class ski resort with heavy snowfall December 24 – May 5 Seki Onsen Ski Resort…

GIFT
2021.12.22

Freshly squeezed raw sake made with local ingredients “Tengu no Kakushizake Nawabashiri” will be released on Wednesday, December 22nd.

We are particular about the materials used in the former Myokomura area! The sake “Myoko Tengu no Kakushisake Naawbashiri”, which…

activity
2021.12.22

Cupid Valley (Joetsu City, Niigata Prefecture)/vol.8

Maximum run distance of 4 km. A variety of courses for everyone to enjoy! December 23 – March 21 “Cupid…

GIFT
2021.12.17

Yukiguni Shoten” Online Shop Now Open! Selling special assortment sets!

Bringing Delicious Snow Country to the Nation! The online store of Yukikuni Shoten, which sells specialty products from the Joetsu…

GOURMET
2021.12.06

Enjoy latte art!「Cafe Lilt」(Honcho, Joetsu City)

Cute latte art & body-friendly sweets “Cafe Lilt”, a row of Takada Honcho shopping streets in 4-chome, Honcho, Joetsu City,…

HIGHLIGHT
2021.12.06

Merry Christmas with penguins! Santa Diver Appears in Umigatari (Joetsu City, Niigata Prefecture)

Merry Christmas with penguins! A diver in the shape of Santa Claus has appeared at the Joetsu Aquarium Umigatari, and…

GIFT
2021.12.02

A local sake tasting machine is installed at the souvenir shop at the west exit of Joetsu Myoko Station! Free until 16th next month (Joetsu City, Niigata Prefecture)

A tasting machine for comparing sake has been installed at the souvenir shop “Yotekankane”, which is located in the complex…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

<Ski Resort Guide 2024-2025>Snow Resort The Cupid of Romance (Kijimadaira Village, Nagano Prefecture)/vol.4

Free open-air bath Tsubame Onsen “Kawara no Yu” revived! (Myoko City, Niigata Prefecture)

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.