2022.02.10
Sake that makes you miss Kanzuri! New collaborative product release
2022.02.09
Experience Life in Snow Country Online! Tour for Foreigners (Joetsu City, Niigata Prefecture)
2022.02.08
Travel to Toyama on the resort train “SETUGEKKA “「Echigo-Etsu traveller’s journal」Lottery reservations accepted until the 17th of this month.
2022.02.07
“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!
2022.02.01
Freshly pressed, unpasteurized sake delivered to your door! Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)
2022.01.28
The 97th Takada Castle Site Park Cherry Blossom Festival Poster Completed! This year’s event will be held from March 26 (Sat.) to April 10 (Sun.) (Joetsu City, Niigata Prefecture)
2022.01.26
Cold brewing of sake begins at a sake brewery in Joetsu (Joetsu City, Niigata Prefecture)
2022.01.25
This is the reality of snow country! A collection of snow removal videos (Joetsu City, Myoko City, Niigata Prefecture)
2022.01.24
Hokuhoku Line 『Muikamachi Transport Control District Garage Tour & Snowshoe Tour of Maintenance Tunnels』Held in March!
2022.01.21
Newly opened “Tree Run Area” at Cupid Valley Ski Resort (Joetsu City, Niigata Prefecture)
2022.01.18
Enjoy a course meal of wild tiger puffer fish! Kappou Meiji-an(Oogata-Ward, Joetsu City, Niigata Prefecture)
2022.01.17
We’re getting orders from all over the country for the taste of Joetsu Myoko! Yukiguni Shoten Online Shop(Joetsu City, Niigata Prefecture)
Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!
SPOT GUIDEスポット紹介
ARTICLE RANKING記事ランキング
＜Ski Resort Guide 2025-2026＞The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10
＜Ski Resort Guide 2025-2026＞ Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9
Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)
“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen
＜Ski Resort Information 2025-2026＞ Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6
INSTAGRAMインスタグラム@yukiguni_journey
PICKUP MOVIE観光おすすめ動画
THE EXCITING JOURNEY
JOETSU, MYOKO
Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.
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