まちあるき

activity
2024.04.16

Campground Guide – Matsudai Castle Ruins Park Camp Ground(Tokamachi City Matsudai)

Outdoor season has a…

EVENT
2024.04.15

Classic cars gather in Akakura for “Swap & Meet in Myoko” on Saturday, 20th and Sunday, 21st (Myoko City, Niigata Prefecture)

SWAP & MEET in M…

activity
2024.04.04

Cherry blossoms in full bloom from the sky on a Ferris wheel “Myoko Tenku” Zakura From Friday, 5th (Joetsu City, Niigata Prefecture)

Myoko Sunshine Land&…

HIGHLIGHT
2024.04.03

A limited menu of cherry blossom-colored dishes is available! Offered mainly at restaurants in the Takata area starting Friday, March 29.(Joetsu City, Niigata Prefecture)

Enjoy eating, drinki…

HIGHLIGHT
2024.04.03

Light purple spring welcomes you! Katakuri at its best (Myoko City, Niigata Prefecture)

The katakuris (dogto…

TOPIC
2024.04.01

220 stalls lined up! Takada Joshi Park Cherry Blossom Viewing Party Opens (Joetsu City, Niigata Prefecture)

The Takada Joshi Par…

activity
2024.03.28

The end of spring skiing! Myoko Suginohara Ski Resort extended its operation until March 31 (Myoko City, Niigata Prefecture)

The ski resorts in M…

HIGHLIGHT
2024.03.27

MUJI’s mobile sales bus again this year near Ogi Port, Sado Island! Starts on Friday, March 29 (Sado City, Niigata Prefecture)

MUJI products are al…

EVENT
2024.03.26

Takada Honcho Spring Festa “Anko” themed bread festival! Sunday, April 7 (Joetsu City, Niigata Prefecture)

The “Ankoppe&#…

activity
2024.03.25

Experience plans to make your cherry blossom viewing party and castle town stroll even more enjoyable!(Joetsu City, Niigata Prefecture)

Why don’t you …

EVENT
2024.03.22

Light and sound art event at the cylindrical building “Shunju Kaikan Saturday, 30th(Joetsu City, Niigata Prefecture)

Along with the cherr…

activity
2024.03.21

From Wednesday, March 20 at the special exhibition “Gokigenyo Fishes” featuring juvenile fish (Joetsu City, Niigata Prefecture).

Special exhibition i…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.