Joetsu City

2020.03.10

New strawberry flavored sake!
（Takeda Shuzo in Ogata Ward, Joetsu City）

Perfect for spring, enjoy the sweet taste and feel mellow! A long-established sake brewery, Takeda Shuzo, founded in Ogata Ward,…

Joetsu City

2020.03.04

Nostalgic Scenery
Collages depicting everyday life during Japan’s Showa period (1926-1989)
(Kokufu 1-chome, Joetsu City)

Gaze calmly at the pictures … An exhibition of collages depicting everyday life in Joetsu in the 1940s and 50s…

Joetsu City

2020.02.27

【MOVIE】One of Japan’s three biggest night cherry blossoms!
The best view of Joetsu Sakura of Takada (Joetsu City, Niigata Prefecture)

Here is an amazing view regarded as one of the three greatest night cherry blossoms views in Japan! Joetsu city,…

Joetsu City

2020.02.26

【Discontinued】300 dolls! “Hina Festival” March 1 in Nakamachi, Joetsu City

* Cancellation was announced on the 26th to prevent transmission of the new coronavirus. A joint “Hina Festival” by Yasune…

Joetsu City

2020.02.25

【Discontinued】Family-friendly event!
Let’s enjoy a winter event at Hikarigahara Kogen for both parents and children!

Let’s go to a winter wonderland on an off-road vehicle (CAT) running on snow! A CAT tour for both parents…

Joetsu City

2020.02.17

Perfect for cherry-blossom viewing!
Iwanohara Wine, Refreshing & Sweet rosé.
Now on Sale in Limited Quantity

Speciality rosé wine for spring! From the well-established winery “Iwanohara Vineyard” located in Joetsu City, Niigata Prefecture, a wine for spring….

Joetsu City

2020.02.13

Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

It will be a heartwarming moment. One of the most important events to introduce the winter charm of Joetsu City,…

Joetsu City

2020.01.29

February only!
Come on! Big eaters!
– Honcho Gachimori Festival –

Nine restaurants around the Honcho shopping street in Takada have menus for dishes more than three times the normal size….

Joetsu City

2020.01.24

[Special dish of the month] Best match “Ajimoromi” for rice!

Pick up the specialties of the Joetsu area recommended by the editorial department!This month we will introduce “Ajimoromi,” a rice…

Joetsu City

2020.01.23

【MOVIE】The best tour to enjoy the Japanese powder snow “JAPOW”!

Welcome to the winter silver world! Just skiing at the ski resort is not enough. Here is the ultimate tour…

Joetsu City

2020.01.12

【MOVIE】Snow Drainage System!!
The Strong Ally in the Snow Country

Filmed on January 26, 2018 Takada district in Joetsu City, Niigata Prefecture, is an area of Japan that has heavy…

Joetsu City

2019.12.28

Hot in the snowy country!
Originating from Joetsu “Yukimuro Sakekasu Ramen”

New ramen originating from the snow country of Joetsu! Japanese ramen is popular among noodle lovers all around the world….