まちあるき

activity
2020.02.19

【MOVIE】 Joetsu & Myoko Ski Resort Introduction
“Myoko Suginohara Ski Resort”

Myoko Suginohara Ski…

GIFT
2020.02.17

Perfect for cherry-blossom viewing!
Iwanohara Wine, Refreshing & Sweet rosé.
Now on Sale in Limited Quantity

Speciality rosé wine…

activity
2020.02.16

【MOVIE】Asia’s first!
Snowshoeing World Championships in Myoko

Top athletes gathere…

activity
2020.02.15

【MOVIE】 Joetsu & Myoko Ski Resort Introduction “Akakuraonsen Ski Resort”

Here is a ski resort…

EVENT
2020.02.13

Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

It will be a heartwa…

EVENT
2020.02.07

Snowshoeing World Championship!
Streaming Live, and to be repeated, on YUKIGUNI JOURNEY from Feb 16th

The first world cham…

EVENT
2020.02.06

A huge snow statue! “Iiyama Snow Festival” held on the 8th and 9th

The event “Iiy…

activity
2020.02.01

[MOVIE] Joetsu & Myoko Ski Resort Introduction
“Seki Onsen Ski Resort”

Seki Onsen is a ski …

GOURMET
2020.01.29

February only!
Come on! Big eaters!
– Honcho Gachimori Festival –

Nine restaurants aro…

GIFT
2020.01.24

[Special dish of the month] Best match “Ajimoromi” for rice!

Pick up the specialt…

activity
2020.01.23

【MOVIE】The best tour to enjoy the Japanese powder snow “JAPOW”!

Welcome to the winte…

GIFT
2020.01.20

Very Photogenic!
Exposing Chili Peppers to the Snow in Myoko city!

Do you know the spic…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.