2022.12.06
Santa Diver Appears in the Large Aquarium Tank! The inside of the museum is in a Christmas mood (Joetsu City Aquatic Museum Umigatari)
2022.11.28
Branded strawberry “Echigohime” liqueur goes on sale! (Joetsu City, Niigata Prefecture)
2022.11.18
Limited Sake “Joetsu Myoko NOUVEAU” Unleashed! Collaboration between sake stores and Ayumasamune Sake Brewery (Joetsu City and Myoko City, Niigata Prefecture)
2022.11.16
Former Japanese confectionery artisan, Toshiharu Saikyo, creates living creatures with natural materials (Joetsu City, Niigata Prefecture)
2022.11.15
Kobayashi Kokichi Memorial Museum of Art: Autumn leaves illuminated until 20 (Sun.) (Joetsu City, Niigata Prefecture)
2022.11.11
The Kokufu Maple Viewing Area (Joetsu City, Niigata Prefecture)
2022.10.31
Atelier store & cafe “Sankaku Shikaku” opened in a townhouse (Higashihonmachi, Joetsu City)
2022.10.21
Myoko City’s First mont-bell Shop! Opened at the Myoko Plateau Tourist Information Center
2022.10.21
Takada Joshi Park in the depths of autumn, the winter enclosure begins.
2022.10.11
Akakura Onsen Original specialty manju & hot dog specialty store! (Myoko City, Niigata Prefecture)
2022.10.07
Itoigawa’s specialty “anglerfish” is now available at Nosui Shoten.(Itoigawa City, Niigata Prefecture)
2022.10.07
Suginohara Ski Resort “Autumn Gondola” will be open from Saturday, 8th!
Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!
SPOT GUIDEスポット紹介
ARTICLE RANKING記事ランキング
＜Ski Resort Guide 2025-2026＞The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10
＜Ski Resort Guide 2025-2026＞ Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9
Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)
“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen
＜Ski Resort Information 2025-2026＞ Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6
INSTAGRAMインスタグラム@yukiguni_journey
PICKUP MOVIE観光おすすめ動画
THE EXCITING JOURNEY
JOETSU, MYOKO
Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.
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