まちあるき

EVENT
2025.08.29

“Night Gondola” Runs Six Times from Saturday, August 30 to Sunday, October 12 (Myoko City, Niigata Prefecture)

Akakura Kanko Resort…

TOPIC
2025.08.26

Matsuken Kenshin “Let’s go to battle!” 100th Kenshin Festival (Joetsu City, Niigata Prefecture)

The 100th Kenshin Fe…

EVENT
2025.08.26

Matsunoyama Onsen Jazz Street to be held on Saturday, September 6! Tickets now on sale (Tokamachi City, Niigata Prefecture)

The famous event “Ma…

EVENT
2025.08.26

Earthquake Disaster Reconstruction Gozu Coast Fireworks Festival to be held on Sunday, August 31 (Joetsu City, Niigata Prefecture)

The “Earthquake Reco…

EVENT
2025.08.24

Naoe Umi Machi Art 2025 is now open! The event will be held until Monday, September 15 (public holiday) (Joetsu City, Niigata Prefecture)

The “Naoetsu Umimach…

EVENT
2025.08.22

The 100th Kenshin Festival will be held on Saturday, August 23 and Sunday, August 24 (Joetsu City, Niigata Prefecture).

This year, the Kensh…

EVENT
2025.08.22

Naoe Umi Machi Art 2025 opens on Saturday, August 23! (Joetsu City, Niigata Prefecture)

An event called “Let…

EVENT
2025.08.22

See Legend Kasai’s big jump live! Myoko Summer Jump Competition to be held on Sunday, September 7

The 25th Myoko Summe…

HISTORY
2025.07.08

【MOVIE】Summer tradition Takada Castle Site Park “The most Oriental lotus”

Clusters of Lotus fl…

activity
2025.06.19

Campsite Guide ~Shiroike Forest at the foot of Mt. Amakazar(Okubo, Itoigawa City)~

The outdoor season h…

activity
2025.06.17

The harvest of early summer! Cherry picking at Yashiro Farm from Saturday, 14th (Joetsu City, Niigata Prefecture)

Cherry picking start…

activity
2025.06.09

Campsite Guide – ~Jade Gorge Campsite (Kotaki, Itoigawa City)~

The outdoor season h…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

Campsite Guide – Kiyotsukawa Fresh Park(Imokawa Otsu, Tokamachi City)-

Campsite Guide ~Echigo-Tsumari Seidayama Campsite (Seidayama, Tokamachi City)

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.