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2022.02.28

Salmon fry release event to be held March 19-21! Call for participants (Joetsu City, Niigata Prefecture)

The mystery of life! Let’s learn about the ecology of salmon! The Museum of Aquatic Life, Umigatari, located in Joetsu…

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2022.02.21

Limited quantities available! Iwanohara Wine”Sukkiri Amakuchi rosé”(Joetsu City, Niigata Prefecture)

The perfect wine for the peach festival and cherry blossom viewing season. Iwanohara Vineyard, a winery that carefully produces wine…

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2022.02.17

Snow Light in the Mountain Village! Candlelight “Corridor of Light” Saturday, February 26

A winter poem in Joetsu, 100,000 candles invite you to a fantasy. The “Corridor of Light” is a major winter…

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2022.02.16

Enjoy an early spring! Hina dolls” on display at various places in the snow country (Joetsu City, Niigata Prefecture)

The annual “Hina Tour” in Takada, a castle town The annual event, “Hina Meguri (Doll Festival),” started on Friday, February…

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2022.02.15

Online store “Yukiguni Shoten”Three of the most popular products!

Last December, Yukiguni Shoten opened an online store in Yurakucho, Tokyo, selling products from Joetsu City and Myoko City in…

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2022.02.15

The Birth of the “Myoko Renzan” Brand Ski Board! (Myoko City, Niigata Prefecture)

On the 12th and 13th, a test-ride event was held at Cupid’s Valley in Joetsu City’s Azuka Ward, where a…

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2022.02.14

Myoko One Cup Festival in SUGINOSAWA 19th (Sat) at Myoko Suginohara Ski Resort! (Myoko City, Niigata Prefecture)

More than 70 kinds of one-cups from sake breweries in Niigata Prefecture! On Saturday, February 19, an event titled “2022…

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2022.02.10

Sake that makes you miss Kanzuri! New collaborative product release

An inevitable collaboration! On Monday, February 21, a new product will go on sale that combines Kanzuri with sake from…

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2022.02.09

Experience Life in Snow Country Online! Tour for Foreigners (Joetsu City, Niigata Prefecture)

Niigata Prefecture will hold an online tour for foreigners to experience life in the snow country on Sunday, March 27….

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2022.02.08

Travel to Toyama on the resort train “SETUGEKKA “「Echigo-Etsu traveller’s journal」Lottery reservations accepted until the 17th of this month.

SETUGEKKA × 13,000 Shaku Monogatari First Mutual Ride! Niigata Prefecture’s Echigo-Tokimeki Railway and Toyama Prefecture’s Ainokaze Toyama Railway will for…

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2022.02.07

“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!

The “Yozakura Box,” a box containing nine kinds of sweets that express the charm of Joetsu in Niigata Prefecture, has…

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2022.02.01

Freshly pressed, unpasteurized sake delivered to your door!　Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)

Freshly brewed sake that only the brewers know how to make, and that we hope many people will enjoy. The…