まちあるき

EVENT
2024.02.16

100,000 Candles “Corridor of Lights” will be held on February 17 (Sat) and 24 (Sat)! (Joetsu City, Niigata Prefecture)

Joetsu City, Niigata…

activity
2024.02.14

The “Kanayasan Ski Resort,” the birthplace of Japanese skiing, will close for the season on Thursday, March 15 due to lack of snow (Joetsu City, Niigata Prefecture).

Bronze statue of Maj…

HISTORY
2024.02.08

Takada Goze” Reproduction of a scene from a gateway performance (Joetsu City, Niigata Prefecture)

On Saturday, March 3…

GIFT
2024.02.07

Blessing of sweet sap The Blessing of Sweet Sap: Making Maple Syrup in Maki Ward, Joetsu City (Joetsu City, Niigata Prefecture)

Did you know that ma…

EVENT
2024.02.06

Recreation of a snowy satoyama scene for the first time in 16 years “Daimochihiki” to be held on February 12 (Monday, national holiday) (Joetsu City, Niigata Prefecture)

On February 12 (Mon….

EVENT
2024.02.06

Feel the Spring Takada Honcho Hina Meguri (Joetsu City, Niigata Prefecture)

The annual event to …

GOURMET
2024.02.06

Inn and Sake Brewery Tag Team! Myoko lodging facilities offer original sake “Yume” (Myoko City, Niigata Prefecture)

Yume Bouken , an acc…

EVENT
2024.02.05

New products from 17 stores! Lerch Winter SWEETS Fair” to be held on February 10 (Sat)

The “Lerch Win…

EVENT
2024.02.01

Korean beauty, food, and entertainment gather in Joetsu! KOREA MARKET” will be held on Saturday, February 10.

The first Korean cul…

activity
2024.02.01

Joetsu Bicycle Festival” to be held for the first time in July this year Entries are now being accepted.

The 1st Joetsu Bicyc…

EVENT
2024.01.31

Umigatari: Discounted admission for students (Joetsu City, Niigata Prefecture)

Umigatari”, th…

EVENT
2024.01.31

Austrian beer & food this year! Lerch Festival” to be held on February 3 (Sat.) and 4 (Sun.)

The Lerch Festival, …

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

<Ski Resort Information 2025-2026> Joetsu Kokusai Ski Resort (Minamiuonuma City, Niigata Prefecture)/vol.15

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.