まちあるき

EVENT
2025.01.22

Takada Goze Kadoze Reproduction Goze Uta Concert♪ Saturday, February 8 (Joetsu City, Niigata Prefecture)

Do you know “goze,” …

GIFT
2025.01.22

A winter tradition! Exposing the raw material for kanzuri, Capsicum annuum, to the snow (Myoko City, Niigata Prefecture)

Sweet with no artifi…

TOPIC
2025.01.21

Bake the surume and pray for good health for the year ahead!Dynamite Carnival (Myoko City, Niigata Prefecture)

On Saturday, March 1…

GIFT
2025.01.17

January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 495th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Tuesday)…

EVENT
2025.01.17

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

The “2025 Dynamite C…

TOPIC
2025.01.16

Grooms dancing in the snowy sky! Matsunoyama Onsen Traditional strange festival grandly (Tokamachi-city, Niigata-ken)

The “Mukonage Sumi-n…

EVENT
2025.01.15

Promoting Joetsu’s sole food! “Suruten Festival” will be held for the first time on Saturday, 25th at the Honmachi shopping street (Joetsu City, Niigata Prefecture).

Do you know “suruten…

HIGHLIGHT
2025.01.14

1000 people lined up for “chinkoro”! Setsuki Ichi, a winter festival (Tokamachi City, Niigata Prefecture)

The Setsuki Market, …

GIFT
2025.01.10

Koshogatsu lucky charm “Chinkoro” begins sales at confectionery store in Yoshikawa-Ward (Joetsu City, Niigata Prefecture)

Sales of “chinkoro,”…

GIFT
2024.12.23

Key chains with penguin feathers! Available in limited quantities from Tuesday, March 24 (Umitari, Joetsu City Aquatic Museum Umigatari)

Umigatari, a municip…

activity
2024.12.16

Myoko City Ski Resort Opens Ahead of Schedule, Blessed with Snow! (Myoko City, Niigata Prefecture)

Most ski resorts in …

activity
2024.12.12

Ski resorts in Myoko City to open sequentially from December 13 (Fri.)! (Myoko City, Niigata Prefecture)

The ski season has f…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Campsite Guide – Kiyotsukawa Fresh Park(Imokawa Otsu, Tokamachi City)-

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Campsite Guide ~Echigo-Tsumari Seidayama Campsite (Seidayama, Tokamachi City)

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.