まちあるき

activity
2025.04.25

Campsite Guide ~Echigo-Tsumari Seidayama Campsite (Seidayama, Tokamachi City)

Outdoor season has a…

EVENT
2025.04.23

Kubikino Rail Park” Children’s Day Special Open House May 5 (Joetsu City, Niigata Prefecture)

Kubikino Rail Park i…

EVENT
2025.04.17

A large collection of cute cat goods! Cat Fest @ Joetsu” will be held on April 19 (Sat.) and 20 (Sun.) (Joetsu City, Niigata Prefecture)

The 7th Neko Fest @ …

activity
2025.04.15

Experience picking sweet gems! Strawberry picking resumes at “Ichigo no Hanakotoba” (Joetsu City, Niigata Prefecture)

Strawberry picking a…

HIGHLIGHT
2025.04.04

Spring Fairy” katakuri flowers are at their best on the Otedo leading to the ruins of Kasuga-yama Castle (Joetsu City, Niigata Prefecture).

Pale purple katakuri…

GOURMET
2025.03.31

Spicy seasoning “Kanzuri” becomes craft beer! Offered at restaurants in Nakamachi, Joetsu City, Niigata Prefecture

A craft beer made wi…

EVENT
2025.03.31

Joetsu City Museum of History, “The Beginning of the Cherry Blossom Viewing Festival and its History” (Joetsu City, Niigata Prefecture)

In conjunction with …

EVENT
2025.03.25

Takada Night Cherry Blossom Souvenir Market” will be held again this year in conjunction with the cherry blossom viewing event! (Joetsu City, Niigata Prefecture)

In conjunction with …

GIFT
2025.03.13

Cherry Blossom Festival design frame stamps on sale from Friday, March 14 (Joetsu City, Niigata Prefecture)

The Takada Joshi Koe…

TOPIC
2025.02.19

The “Corridor of Lights” to illuminate the silver world will be held in Miwa and Maki. Fireworks will be launched as well! (Joetsu City, Niigata Prefecture)

On Saturday, March 1…

activity
2025.02.13

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

The slopes, cafes, a…

STAY
2025.02.13

You can stay at Art! Homestay using vacant houses opens in Otemachi, Joetsu City (Joetsu City, Niigata Prefecture)

A must-see for fans!…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.