まちあるき

EVENT
2025.09.20

Let’s drive through the highlands in a mini rally! “SWAP & MEET in Myoko” held September 27 (Sat) & 28 (Sun) (Myoko City, Niigata Prefecture)

The “SWAP & MEET…

activity
2025.09.09

Lotte Arai Resort All-You-Can-Play Pass Half-Price Campaign Until September 15 (Mon, Holiday)! (Myoko City, Niigata Prefecture)

A campaign offering …

EVENT
2025.09.05

Enjoy a full day at Unohama Hot Springs! Daytime: Festival stalls & gourmet food Nighttime: Spectacular musical fireworks Held on Sunday, the 14th (Joetsu City, Niigata Prefecture)

The Unohama Onsen Co…

EVENT
2025.09.01

Gather at Joetsu-Myoko Station again this year! “German Beer Festival” & “Joetsu-Myoko Gourmet Festival” September 5th (Fri) for 3 days (Joetsu City, Niigata Prefecture)

The “German Beer Fes…

EVENT
2025.08.29

“Night Gondola” Runs Six Times from Saturday, August 30 to Sunday, October 12 (Myoko City, Niigata Prefecture)

Akakura Kanko Resort…

TOPIC
2025.08.26

Matsuken Kenshin “Let’s go to battle!” 100th Kenshin Festival (Joetsu City, Niigata Prefecture)

The 100th Kenshin Fe…

EVENT
2025.08.26

Matsunoyama Onsen Jazz Street to be held on Saturday, September 6! Tickets now on sale (Tokamachi City, Niigata Prefecture)

The famous event “Ma…

EVENT
2025.08.26

Earthquake Disaster Reconstruction Gozu Coast Fireworks Festival to be held on Sunday, August 31 (Joetsu City, Niigata Prefecture)

The “Earthquake Reco…

EVENT
2025.08.24

Naoe Umi Machi Art 2025 is now open! The event will be held until Monday, September 15 (public holiday) (Joetsu City, Niigata Prefecture)

The “Naoetsu Umimach…

EVENT
2025.08.22

The 100th Kenshin Festival will be held on Saturday, August 23 and Sunday, August 24 (Joetsu City, Niigata Prefecture).

This year, the Kensh…

EVENT
2025.08.22

Naoe Umi Machi Art 2025 opens on Saturday, August 23! (Joetsu City, Niigata Prefecture)

An event called “Let…

EVENT
2025.08.22

See Legend Kasai’s big jump live! Myoko Summer Jump Competition to be held on Sunday, September 7

The 25th Myoko Summe…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.