まちあるき

HIGHLIGHT
2024.03.21

Enjoy it with a cherry blossom viewing party! Craft event starts Saturday, March 30(Joetsu City, Niigata Prefecture)

In conjunction with …

TOPIC
2024.03.21

【LIVE】 2024 Takada Joshi Park Cherry Blossom Viewing Live Camera (Joetsu City, Niigata Prefecture)

Check the blooming s…

EVENT
2024.03.15

Nostalgia of Warmth: Exhibition of Paper Cutouts Depicting the Showa Era (Joetsu City, Niigata Prefecture)

An exhibition of pap…

EVENT
2024.03.13

Cheers with Cherry Blossoms! The largest craft beer event in the Joetsu area, to be held on the 30th (Sat.) and 31st (Sun.)

In conjunction with …

HIGHLIGHT
2024.03.13

A black reef shark joins the group! (Joetsu City Aquatic Museum, Umigatari)

The new mainstay of …

GOURMET
2024.03.13

Unique texture! Marutaya Shoten (Kubiki Ward, Joetsu City, Niigata Prefecture), where “fu manju” (wheat gluten buns) are a must-try!

Marutaya Shoten Maru…

HIGHLIGHT
2024.03.12

Gomafu seal “Futaba” celebrates its first birthday! (Joetsu City Aquatic Museum Umi-no-Tari)

Futaba,” a lar…

HIGHLIGHT
2024.03.11

Takada Joshi Park Cherry Blossom Movie Archive (Joetsu City, Niigata Prefecture)

This video introduce…

EVENT
2024.03.11

The 99th Takada Joshi Park Cherry Blossom Viewing Party” March 29 (Fri.) – April 14 (Sun.)! (Joetsu City, Niigata Prefecture)

Cherry Blossom Viewi…

GOURMET
2024.03.07

Celebrating 30 years in business! Marine Hotel Hamanasu – Special Stay & Meal Plans (Joetsu City, Niigata Prefecture)

Marine Hotel Hamanas…

STAY
2024.02.29

50% discount on travel accommodations! Hokuriku Ouenwari “Niigata Ouen Tabiwari Campaign” reservation starts on March 8 (Fri.)

The “Niigata O…

TOPIC
2024.02.27

Opened “Kara no Toy Box,” an exhibition of models made with Akibako! (Omachi, Joetsu City, Niigata Prefecture)

Amazing transformati…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

<Ski Resort Information 2025-2026> Joetsu Kokusai Ski Resort (Minamiuonuma City, Niigata Prefecture)/vol.15

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.