まちあるき

EVENT
2024.09.05

Sado Island Galaxy Art Festival 2024,” contemporary art to experience the culture and history of Sado Island, until November 10 (Sun.)

The Sado Island Gala…

HIGHLIGHT
2024.09.05

Joetsu Myoko Gourmet and German Beer Fest to be held from September 6 (Fri.)(Joetsu City, Niigata Prefecture)

This year, two event…

EVENT
2024.09.05

Japan’s Top Jumpers Gathered! Myoko Summer Jump Tournament (Myoko City, Niigata Prefecture)

The 24th Myoko Summe…

activity
2024.08.30

Bouldering experience facility “Climbing gym J-Plus” opens on Sunday, 30th! (Joetsu City, Niigata Prefecture)

A facility where vis…

HIGHLIGHT
2024.08.02

500,000 large flowers! Tsunan Sunflower Plaza, sunflowers at their best (Tsunan Town, Niigata Prefecture)

Tsunan Sunflower Pla…

activity
2024.07.19

APA Resort Joetsu Myoko opens a pool and sauna with a panoramic view!

The resort hotel “AP…

EVENT
2024.07.18

Enter a Mysterious World through the Illusion of the Eye! Trick Art Exhibition at Joetsu Science Museum (Joetsu City, Niigata Prefecture)

A special exhibition…

EVENT
2024.07.03

Sado Island’s Best View Photo Exhibition” at Furusat until July 21 (Sun.) (Joetsu City, Niigata Prefecture)

Gold Mine on Sado Is…

HIGHLIGHT
2024.07.03

Enjoy summer’s perfect wine! Joetsu Wine Festival” will be held on Saturday, July 6 (Joetsu City, Niigata Prefecture)

This year, the event…

EVENT
2024.06.25

Swinging on the Border of Niigata and Nagano Prefectures♪ “Madarao Jazz 2024” to be held on July 6 (Sat.) and 7 (Sun.)

The outdoor jazz fes…

EVENT
2024.06.05

More than 100 stores from all over Japan to participate! Maze Fest” to be held this weekend (Joetsu City, Niigata Prefecture)

Magellan Penguin Cra…

EVENT
2024.05.21

Niigata Prefecture’s Largest “Medaka” Festival: Sunday, 26th of this month at Takada Park! (Joetsu City, Niigata Prefecture)

We want to expand th…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.