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TOPIC
2025.01.16

Grooms dancing in the snowy sky! Matsunoyama Onsen Traditional strange festival grandly (Tokamachi-city, Niigata-ken)

The “Mukonage Sumi-n…

EVENT
2025.01.15

Promoting Joetsu’s sole food! “Suruten Festival” will be held for the first time on Saturday, 25th at the Honmachi shopping street (Joetsu City, Niigata Prefecture).

Do you know “suruten…

HIGHLIGHT
2025.01.14

1000 people lined up for “chinkoro”! Setsuki Ichi, a winter festival (Tokamachi City, Niigata Prefecture)

The Setsuki Market, …

GIFT
2025.01.10

Koshogatsu lucky charm “Chinkoro” begins sales at confectionery store in Yoshikawa-Ward (Joetsu City, Niigata Prefecture)

Sales of “chinkoro,”…

GIFT
2024.12.23

Key chains with penguin feathers! Available in limited quantities from Tuesday, March 24 (Umitari, Joetsu City Aquatic Museum Umigatari)

Umigatari, a municip…

activity
2024.12.16

Myoko City Ski Resort Opens Ahead of Schedule, Blessed with Snow! (Myoko City, Niigata Prefecture)

Most ski resorts in …

activity
2024.12.12

Ski resorts in Myoko City to open sequentially from December 13 (Fri.)! (Myoko City, Niigata Prefecture)

The ski season has f…

EVENT
2024.12.04

Santa divers and dolphins! Umigatari Christmas 2024

A Christmas-only eve…

GIFT
2024.11.13

First release in 8 years! Highest Wine “Zenbei” to go on sale next month on the 7th (Joetsu City, Niigata Prefecture)

Zenbei, the highest …

EVENT
2024.10.04

One of a kind in the world! Making Akakura’s specialty “hydrangea wreath” Participants wanted!

An event to create o…

activity
2024.10.03

Campsite Guide ～Del Mare～(Gochikokubunji, Joetsu City)

The outdoor season h…

EVENT
2024.10.03

Revived for the first time in five years! 200 brands of sake from all over Japan “Echigo Yoshikawa Sake Festival” to be held on Sunday, October 6 (Joetsu City, Niigata Prefecture)

The 27th Echigo Yosh…