2025.09.09

Lotte Arai Resort All-You-Can-Play Pass Half-Price Campaign Until September 15 (Mon, Holiday)! (Myoko City, Niigata Prefecture)

A campaign offering half-price passes for unlimited access to summer activities like zip lines and pools at Lotte Arai Resort…

2025.09.05

Enjoy a full day at Unohama Hot Springs! Daytime: Festival stalls & gourmet food Nighttime: Spectacular musical fireworks Held on Sunday, the 14th (Joetsu City, Niigata Prefecture)

The Unohama Onsen Color Music Fireworks Festival, an autumn tradition, will be held on Sunday, September 14th at Unohama Beach…

2025.09.01

Gather at Joetsu-Myoko Station again this year! “German Beer Festival” & “Joetsu-Myoko Gourmet Festival” September 5th (Fri) for 3 days (Joetsu City, Niigata Prefecture)

The “German Beer Festival,” featuring a wide variety of German beers, and the “Joetsu Myoko Gourmet Festival,” showcasing the best…

2025.08.29

“Night Gondola” Runs Six Times from Saturday, August 30 to Sunday, October 12 (Myoko City, Niigata Prefecture)

Akakura Kanko Resort & Spa in Myoko City, Niigata Prefecture, will operate its “Night Gondola” service—a special evening run of…

2025.08.28

Let’s drive through the highlands in a mini rally! “SWAP & MEET in Myoko” held September 27 (Sat) & 28 (Sun) (Myoko City, Niigata Prefecture)

The “SWAP & MEET in Myoko Vol. 3” event, where rare classic cars gather from across Japan, will be held…

2025.08.26

Matsuken Kenshin “Let’s go to battle!” 100th Kenshin Festival (Joetsu City, Niigata Prefecture)

The 100th Kenshin Festival, which honors the legacy of the warlord Kenshin Uesugi, was held over two days on Saturday,…

2025.08.26

Matsunoyama Onsen Jazz Street to be held on Saturday, September 6! Tickets now on sale (Tokamachi City, Niigata Prefecture)

The famous event “Matsunoyama Onsen Jazz Street,” where the sounds of jazz echo throughout the Matsunoyama Onsen hot spring town…

2025.08.26

Earthquake Disaster Reconstruction Gozu Coast Fireworks Festival to be held on Sunday, August 31 (Joetsu City, Niigata Prefecture)

The “Earthquake Recovery Gozu Coast Fireworks Festival” will be held again this year on Sunday, August 31, at the Naoetsu…

2025.08.24

Naoe Umi Machi Art 2025 is now open! The event will be held until Monday, September 15 (public holiday) (Joetsu City, Niigata Prefecture)

The “Naoetsu Umimachi Art” event, which decorates the town of Naoetsu in Joetsu City, Niigata Prefecture with art, began on…

2025.08.22

The 100th Kenshin Festival will be held on Saturday, August 23 and Sunday, August 24 (Joetsu City, Niigata Prefecture).

This year, the Kenshin Festival, a celebration honoring the local hero of Joetsu City, Niigata Prefecture, Kenshin Uesugi, will be…

2025.08.22

Naoe Umi Machi Art 2025 opens on Saturday, August 23! (Joetsu City, Niigata Prefecture)

An event called “Let’s Connect Naoetsu Umi Machi Art 2025,” which will turn the town of Naoetsu in Joetsu City,…

2025.08.22

See Legend Kasai’s big jump live! Myoko Summer Jump Competition to be held on Sunday, September 7

The 25th Myoko Summer Ski Jumping Competition, featuring Japan’s top jumpers and local athletes, will be held on Sunday, September…