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Joetsu Bicycle Festival” to be held for the first time in July this year Entries are now being accepted.

The 1st Joetsu Bicycle Festival, an event in which cyclists ride up the Hikarigahara Plateau in Itakura-ku, Joetsu City, Niigata…


Umigatari: Discounted admission for students (Joetsu City, Niigata Prefecture)

Umigatari”, the municipal aquatic museum in Joetsu City, Niigata Prefecture, will start a “student discount” for students on February 1….


Austrian beer & food this year! Lerch Festival” to be held on February 3 (Sat.) and 4 (Sun.)

The Lerch Festival, a major winter event in Joetsu City, Niigata Prefecture, will be held again this year on February…


Kintaniyasan Ski Resort opens! Free lift service for elementary and junior high school students every Saturday (Joetsu City, Niigata Prefecture)

The Kanayasan ski resort in Joetsu City, Niigata Prefecture, the birthplace of skiing in Japan, opened on Sunday, January 28,…


Supporting the Earthquake Disaster through Fun and Laughter! Shinshu Pro Wrestling at New Mass Diner on Sunday, January 28

Shinshu Pro Wrestling, an amateur wrestling organization active in Nagano Prefecture, will hold a “Noto Peninsula Earthquake Support Match for…


January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 494th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Sunday) is the birth day of the warlord “Uesugi Kenshin”. In conjunction with this event, special edition stamps…


A busy seasonal market in search of chinkoros (Tokamachi City, Niigata Prefecture)

Blessings come as many as the number of cracks! Do you know “chinkoro”, a lucky charm for the Little New…


Muko nage” and “Sumi nuri,” a strange festival, wish for good health and prosperity of descendants! (Tokamachi City, Niigata Prefecture)

The “Muko nage,” a small New Year’s event handed down in Matsunoyama Onsen, Tokamachi City, Niigata Prefecture, in which newlyweds…


Myoko’s Big Winter Event “Dynamite Carnival” to be held on Saturday, January 20 (Myoko City, Niigata Prefecture)

Dynamite Carnival, a major winter event in the Suginosawa district of Myoko City, Niigata Prefecture, will be held on Saturday,…


[Ski area information 2023-2024]Itoigawa Seaside Valley Ski Resort (Itoigawa City, Niigata Prefecture)/vol.16

From the top of the mountain, you can enjoy a 360-degree panorama of the mountains and the sea! ◆Operating period:…


[Ski area information 2023-2024] Cupid Valley (Joetsu City, Niigata Prefecture)/vol.7

The longest run distance is 4,000 meters! Pleasant skiing with a view of the Sea of Japan ◆Operating period: December…


Natural brilliance created by the earth! Minerals of the World Exhibition” at Joetsu Science Museum (Joetsu City, Niigata Prefecture)

The “World Mineral Exhibition” featuring gemstones such as amethyst, ruby, and diamonds known as precious stones is being held at…