まちあるき

EVENT
2025.02.10

About 300 fantastic bamboo lanterns at Shozenji Workshop「Take Akari」Sunday, 16th (Joetsu City, Niigata Prefecture)

The 5th Shozenji Stu…

EVENT
2025.02.05

Dinosaurs running in the snowfield! Tyrannosaurus Race Participants wanted! (Tokamachi City, Niigata Prefecture)

The 4th Tyrannosauru…

EVENT
2025.02.03

Exhibition of hina dolls from the early to late Showa period (Itakura-ward, Joetsu City, Niigata Prefecture)

An exhibition of hin…

HIGHLIGHT
2025.01.31

The 100th Kenshin-ko Festival Actor Ken Matsudaira plays the role of Lord Kenshin!

Actor Ken Matsudaira…

HIGHLIGHT
2025.01.24

Full of charm! Umigatari “lumpfishes” Special Exhibition (Joetsu City, Niigata Prefecture)

A special exhibition…

activity
2025.01.24

Photo studio in Joetsu City launches inbound photography service(Joetsu City and Myoko City, Niigata Prefecture)

Wearing authentic ar…

EVENT
2025.01.22

The “Corridor of Lights,” a festival of 100,000 candles, will be held for two days on February 15 and 22!

The “Corridor of Lig…

EVENT
2025.01.22

Takada Goze Kadoze Reproduction Goze Uta Concert♪ Saturday, February 8 (Joetsu City, Niigata Prefecture)

Do you know “goze,” …

GIFT
2025.01.22

A winter tradition! Exposing the raw material for kanzuri, Capsicum annuum, to the snow (Myoko City, Niigata Prefecture)

Sweet with no artifi…

TOPIC
2025.01.21

Bake the surume and pray for good health for the year ahead!Dynamite Carnival (Myoko City, Niigata Prefecture)

On Saturday, March 1…

GIFT
2025.01.17

January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 495th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Tuesday)…

EVENT
2025.01.17

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

The “2025 Dynamite C…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Ski resort where you can enjoy skiing with your dog「Kurohime Kogen Snow Park」(Shinano Town, Nagano Prefecture)

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

<Ski Resort Guide 2025-2026> Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture)/vol.9

<Ski Resort Information 2025-2026> Akakura Kanko Resort Ski Area (Myoko City, Niigata Prefecture)/vol.6

<Ski Resort Guide 2025-2026>The Cupid of Romance Snow Resort (Kijimadaira Village, Nagano Prefecture)/vol.10

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.