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EVENT
2025.08.29

“Night Gondola” Runs Six Times from Saturday, August 30 to Sunday, October 12 (Myoko City, Niigata Prefecture)

Akakura Kanko Resort & Spa in Myoko City, Niigata Prefecture, will operate its “Night Gondola” service—a special evening run of…

EVENT
2025.08.28

Let’s drive through the highlands in a mini rally! “SWAP & MEET in Myoko” held September 27 (Sat) & 28 (Sun) (Myoko City, Niigata Prefecture)

The “SWAP & MEET in Myoko Vol. 3” event, where rare classic cars gather from across Japan, will be held…

TOPIC
2025.08.26

Matsuken Kenshin “Let’s go to battle!” 100th Kenshin Festival (Joetsu City, Niigata Prefecture)

The 100th Kenshin Festival, which honors the legacy of the warlord Kenshin Uesugi, was held over two days on Saturday,…

EVENT
2025.08.26

Matsunoyama Onsen Jazz Street to be held on Saturday, September 6! Tickets now on sale (Tokamachi City, Niigata Prefecture)

The famous event “Matsunoyama Onsen Jazz Street,” where the sounds of jazz echo throughout the Matsunoyama Onsen hot spring town…

EVENT
2025.08.26

Earthquake Disaster Reconstruction Gozu Coast Fireworks Festival to be held on Sunday, August 31 (Joetsu City, Niigata Prefecture)

The “Earthquake Recovery Gozu Coast Fireworks Festival” will be held again this year on Sunday, August 31, at the Naoetsu…

EVENT
2025.08.24

Naoe Umi Machi Art 2025 is now open! The event will be held until Monday, September 15 (public holiday) (Joetsu City, Niigata Prefecture)

The “Naoetsu Umimachi Art” event, which decorates the town of Naoetsu in Joetsu City, Niigata Prefecture with art, began on…

EVENT
2025.08.22

The 100th Kenshin Festival will be held on Saturday, August 23 and Sunday, August 24 (Joetsu City, Niigata Prefecture).

This year, the Kenshin Festival, a celebration honoring the local hero of Joetsu City, Niigata Prefecture, Kenshin Uesugi, will be…

EVENT
2025.08.22

Naoe Umi Machi Art 2025 opens on Saturday, August 23! (Joetsu City, Niigata Prefecture)

An event called “Let’s Connect Naoetsu Umi Machi Art 2025,” which will turn the town of Naoetsu in Joetsu City,…

EVENT
2025.08.22

See Legend Kasai’s big jump live! Myoko Summer Jump Competition to be held on Sunday, September 7

The 25th Myoko Summer Ski Jumping Competition, featuring Japan’s top jumpers and local athletes, will be held on Sunday, September…

HISTORY
2025.07.08

【MOVIE】Summer tradition Takada Castle Site Park “The most Oriental lotus”

Clusters of Lotus flowers bring summer color to Joetsu. Yukiguni(Snow country) in the summer.  A lotus blooms in the outer…

activity
2025.06.19

Campsite Guide ～Shiroike Forest at the foot of Mt. Amakazar（Okubo, Itoigawa City）～

The outdoor season has arrived! This year, Snow Country Journey again features campgrounds in various regions. In addition to detailed…

activity
2025.06.17

The harvest of early summer! Cherry picking at Yashiro Farm from Saturday, 14th (Joetsu City, Niigata Prefecture)

Cherry picking started on Saturday, June 14 at “Yashiro Farm” in the Wada district of Joetsu City, Niigata Prefecture. Yashiro…