EVENT

2025.09.05

Enjoy a full day at Unohama Hot Springs! Daytime: Festival stalls & gourmet food Nighttime: Spectacular musical fireworks Held on Sunday, the 14th (Joetsu City, Niigata Prefecture)

The Unohama Onsen Color Music Fireworks Festival, an autumn tradition, will be held on Sunday, September 14th at Unohama Beach…

EVENT

2025.09.01

Gather at Joetsu-Myoko Station again this year! “German Beer Festival” & “Joetsu-Myoko Gourmet Festival” September 5th (Fri) for 3 days (Joetsu City, Niigata Prefecture)

The “German Beer Festival,” featuring a wide variety of German beers, and the “Joetsu Myoko Gourmet Festival,” showcasing the best…

EVENT

2025.08.29

“Night Gondola” Runs Six Times from Saturday, August 30 to Sunday, October 12 (Myoko City, Niigata Prefecture)

Akakura Kanko Resort & Spa in Myoko City, Niigata Prefecture, will operate its “Night Gondola” service—a special evening run of…

EVENT

2025.08.28

Let’s drive through the highlands in a mini rally! “SWAP & MEET in Myoko” held September 27 (Sat) & 28 (Sun) (Myoko City, Niigata Prefecture)

The “SWAP & MEET in Myoko Vol. 3” event, where rare classic cars gather from across Japan, will be held…

EVENT

2025.08.26

Matsunoyama Onsen Jazz Street to be held on Saturday, September 6! Tickets now on sale (Tokamachi City, Niigata Prefecture)

The famous event “Matsunoyama Onsen Jazz Street,” where the sounds of jazz echo throughout the Matsunoyama Onsen hot spring town…

EVENT

2025.08.26

Earthquake Disaster Reconstruction Gozu Coast Fireworks Festival to be held on Sunday, August 31 (Joetsu City, Niigata Prefecture)

The “Earthquake Recovery Gozu Coast Fireworks Festival” will be held again this year on Sunday, August 31, at the Naoetsu…

EVENT

2025.08.24

Naoe Umi Machi Art 2025 is now open! The event will be held until Monday, September 15 (public holiday) (Joetsu City, Niigata Prefecture)

The “Naoetsu Umimachi Art” event, which decorates the town of Naoetsu in Joetsu City, Niigata Prefecture with art, began on…

EVENT

2025.08.22

The 100th Kenshin Festival will be held on Saturday, August 23 and Sunday, August 24 (Joetsu City, Niigata Prefecture).

This year, the Kenshin Festival, a celebration honoring the local hero of Joetsu City, Niigata Prefecture, Kenshin Uesugi, will be…

EVENT

2025.08.22

Naoe Umi Machi Art 2025 opens on Saturday, August 23! (Joetsu City, Niigata Prefecture)

An event called “Let’s Connect Naoetsu Umi Machi Art 2025,” which will turn the town of Naoetsu in Joetsu City,…

EVENT

2025.08.22

See Legend Kasai’s big jump live! Myoko Summer Jump Competition to be held on Sunday, September 7

The 25th Myoko Summer Ski Jumping Competition, featuring Japan’s top jumpers and local athletes, will be held on Sunday, September…

EVENT

2025.04.23

Kubikino Rail Park” Children’s Day Special Open House May 5 (Joetsu City, Niigata Prefecture)

Kubikino Rail Park in Momo-cho, Kubiki Ward, Joetsu City, which is well-known for “Koppel-go,” will be open to the public…

EVENT

2025.04.17

A large collection of cute cat goods! Cat Fest @ Joetsu” will be held on April 19 (Sat.) and 20 (Sun.) (Joetsu City, Niigata Prefecture)

The 7th Neko Fest @ Joetsu, a popular event that attracts many cat lovers every year, will be held at…