{"id":9995,"date":"2021-07-13T13:48:29","date_gmt":"2021-07-13T04:48:29","guid":{"rendered":"https:\/\/www.yukiguni-journey.jp\/?p=9995"},"modified":"2021-07-27T13:39:19","modified_gmt":"2021-07-27T04:39:19","slug":"%e4%b8%8a%e8%b6%8ax%e5%a6%99%e9%ab%98x%e8%a6%8b%e9%99%84-%e3%82%af%e3%83%a9%e3%83%95%e3%83%88%e3%83%93%e3%83%bc%e3%83%ab%e3%80%8c%e5%b1%b1%e3%81%82%e3%82%8a%e6%b5%b7%e3%81%82%e3%82%8a","status":"publish","type":"post","link":"https:\/\/www.yukiguni-journey.jp\/en\/9995\/","title":{"rendered":"Collaboration craft beer with Joetsu, Myoko and Mitsuke “Yama ari Umi ari Fest” is now on sale!"},"content":{"rendered":"

This is it! \u00a0Craft beer! \u00a0Gorgeous and dry taste!<\/h2>\r\n

An\u00a0original craft beer created in collaboration with a restaurant that offers craft beers in Joetsu City, Niigata Prefecture, and a liquor store in Myoko City, was released on Saturday, July 10th.<\/p>\r\n

\"\u5c71\u6d771\"<\/a><\/p>\r\n

This is the original beer \u201cYama ari Umi ari Fest(mountains and sea festival)\u201d. \u00a0It was developed in collaboration with the craft beer pub \u201cSmoke & beer ORION\u201d in Joetsu City, the brewery \u201cMITSUKE Local Brewery\u201d in Mitsuke City, and the liquor store \u201cJyuuniya\u201d in Myoko City.<\/p>\r\n

The\u00a0name was inspired by Joetsu city, with its sea and mountains, and also the hope that a big music festival will be held in Joetsu someday.<\/p>\r\n

\"\u5c71\u6d772\"<\/a><\/p>\r\n

Originally,\u00a0this beer was developed to be brewed at MITSUKE Local Brewery in Mitsuke City to commemorate the 4th anniversary of ORION\u2019s opening. \u00a0However, there are many customers who cannot go to restaurants due to COVID-19, and in order for as many people as possible to have this original beer, they decided to collaborate with Jyuuniya and sell it as bottled beer.<\/p>\r\n

At first, they planned a work experience brewing tour in May last year to visit a brewery in Mitsuke City with the customers of the stores, but it was postponed due to COVID-19. \u00a0This year also, the brewing tour has been canceled.<\/p>\r\n

\"\u5c71\u6d77\u91b8\u90201\"<\/a><\/p>\r\n

\"\u5c71\u6d77\u91b8\u90202\"Ms. Ogoshi and Mr. Kawakami participated in the work (Place: MITSUKE Local Brewery)<\/strong><\/span><\/p>\r\n

In product development, ORION\u2019s manager Keiko Ogoshi and Jyuuniya\u2019s Kohei Kawakami visited the brewery in Mitsuke City, and decided on the beer style and materials to use.\u00a0 They have also participated in the manufacturing process.<\/p>\r\n

The\u00a0brewing tour has been canceled, but because the companies wanted their customers to participate in the beer making process in some way, they narrowed down the potential beer name to two candidates and held a vote using SNS. The winning name was \u201cmountain and sea festival\u201d.<\/p>\r\n

The\u00a0taste is the session IPA style, which is like a summer beer and has a light taste, making it easy to drink. \u00a0
\r\nIn addition, as ORION is celebrating its 4th anniversary, four types of hops were used, and as Jyuuniya is a liquor store, rice flour from the Joetsu sake rice; Yamada Nishiki was selected.\u00a0 With these ingredients, it became an original beer with a gorgeous and dry taste that you can’t find anywhere else.<\/p>\r\n

\"\u5c71\u6d77\u30a4\u30e1\u30fc\u30b8\"<\/a><\/p>\r\n

From\u00a0Saturday, July 10th, \u201cYama ari Umi ari Fest\u201d will be served on tap at the shot bar \u201ccafe ho.cca\u201d next to MITSUKE Local Brewery and at ORION. \u00a0Also, sales in bottles has started at Jyuuniya.<\/p>\r\n

Keiko Ogoshi, the manager of ORION, said, “This coronavirus situation won\u2019t be settled for a while, but please drink a delicious beer and smile.”<\/p>\r\n

Yama ari Umi ari Fest
\r\n<\/span><Jyuuniya>
\r\n\u25a0 Price: Bottle 330 ml 750 yen (tax included)
\r\n\u25a0 Address: 1668-13 Sekiyama, Myoko City, Niigata Prefecture
\r\n\u25a0 Inquiries: TEL 0255-82-3128<\/p>\r\n

<Smoke & beer ORION>
\r\n\u25a0 Price: Draft beer 1 pint (480 ml) 1,360 yen \/ half size (260 ml) 760 yen (tax included)
\r\n\u25a0 Address: 4-4-1 Nakamachi, Joetsu City, Niigata Prefecture
\r\n\u25a0 Inquiries: TEL 025-520-5454<\/p>\r\n

<MITSUKE Local Brewery>
\r\n\u25a0 Address: 1-9-49 Kuzumaki, Mitsuke City, Niigata Prefecture
\r\n\u25a0 Inquiries: TEL 0258-86-7361<\/p>","protected":false},"excerpt":{"rendered":"This is it! \u00a0Craft b…","protected":false},"author":1,"featured_media":9993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/www.yukiguni-journey.jp\/?p=9992","footnotes":""},"categories":[7,3,254],"tags":[500,33,16,501],"class_list":["post-9995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gift","category-gourmet","category-topic","tag-500","tag-33","tag-16","tag-501","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts\/9995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/comments?post=9995"}],"version-history":[{"count":0,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts\/9995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/media\/9993"}],"wp:attachment":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/media?parent=9995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/categories?post=9995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/tags?post=9995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}