![\"3b6aff0f788aaa8fcb600a34d51f6058-846x1200\"](\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2025\/01\/3b6aff0f788aaa8fcb600a34d51f6058-846x1200-722x1024.jpg\")
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Do you know \u201csuruten,\u201d a local cuisine of the Joetsu area? Dried surume (dried squid) or salted surume that has been dried overnight and then tempura-dried is called \u201csuruten\u201d in the Joetsu area, and is a popular local dish. In Joetsu, it has been served at tables for a long time. In order to promote this soul food, \u201cSuruten Festival\u201d will be held for the first time on Saturday, January 25, at Takada Honmachi Shopping Street in Joetsu City, where restaurants in the shopping street will offer new menu items.<\/p>\r\n
Curry-flavored suruten, burgers and pizzas filled with suruten. New menus are being developed at local restaurants in conjunction with the first \u201cSuruten Festival\u201d to be held on the 25th of this month.<\/p>\r\n
The Honmachi 3, 4, and 5-chome Shopping Street Association holds a \u201cWinter Picture Signboard Festival\u201d every year to have visitors visit long-established stores with \u201cpicture signboards,\u201d and this year the \u201cSuruten Festival\u201d will be held at the same time to promote \u201csuruten\u201d and encourage visitors to visit restaurants in Honmachi.<\/p>\r\n Twenty participating restaurants developed new menu items using \u201csuruten,\u201d a specialty of Joetsu. On the 9th, six dishes were presented to the press.<\/p>\r\n Suruten\u201d is a local dish of the Joetsu area. In an effort to promote Takata, Tempura Wakasugi, located in Nishijo-machi 2-chome, has been selling suruten at events nationwide and at department stores for about 20 years.<\/p>\r\n Tempura Wakasugi Sato, Representative The \u201cSuruten Festival\u201d will be held on Saturday, the 25th of this month, from 10:30 a.m. at the Takada Machikado Koryukan in Honmachi 3-chome. At the venue, new suruten menu items will be introduced and a rock-paper-scissors tournament will be held to win suruten vouchers. The suruten will also be promoted to foreign tourists who will be coming by bus from Myoko City.<\/p>\r\n Representative of the Hyakunen Shopping Street Executive Committee Kineko Miyakoshi Some of the menu items are limited to the day of the festival, but some will continue to be offered after the festival.<\/p>\r\n Reservations are required for some menus.<\/p>\r\n Suruten Festival\u00a0<\/span>![\"Still0110_00006](\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2025\/01\/Still0110_00006-2.jpg\")
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\r\n<\/a>This is a pizza made by the restaurant Buran Cafe with a homemade stewed tomato sauce base and shuten as an ingredient.<\/a>At a tasting before the event: ……
\r\n‘Sensory pleasant to eat. Delicious.\u201d<\/p>\r\n<\/a><\/p>\r\n
\r\nI am happy. I would be happy if we can increase our name recognition so that we can expand our suruten and spread our suruten throughout Japan, and if people say, ‘When in Joetsu, I want to eat suruten,’ or ‘There are many kinds of suruten.
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\r\nI came up with the idea of doing something interesting that would have an impact.<\/p>\r\n<\/p>\r\n
\r\n<\/strong>\u25a0Date & Time\uff1aSaturday, January 25, 2025, 10:30 a.m. – 4:00 p.m.
\r\n\u25a0Venue\uff1aTakada Machikado Koryukan (3-3-2 Honmachi, Joetsu City)
\r\n\u25a0Inquiries\uff1a Takada Honmachi Centennial Shopping Street Executive Committee\uff08TEL.025-525-2501<\/a>\uff09<\/p>\r\nTakada Machikado Exchange Center<\/h2>