{"id":1751,"date":"2020-06-05T04:00:12","date_gmt":"2020-06-04T19:00:12","guid":{"rendered":"https:\/\/www.yukiguni-journey.jp\/?p=1751"},"modified":"2020-06-04T17:41:23","modified_gmt":"2020-06-04T08:41:23","slug":"%e8%80%81%e8%88%97%e8%8f%93%e5%ad%90%e5%ba%97%e3%81%8c%e3%81%a4%e3%81%8f%e3%82%8b%e3%81%97%e3%81%a3%e3%81%a8%e3%82%8a%e3%83%a2%e3%83%81%e3%83%a2%e3%83%81%e3%81%ae%e9%a3%9f%e3%83%91","status":"publish","type":"post","link":"https:\/\/www.yukiguni-journey.jp\/en\/1751\/","title":{"rendered":"&#8220;Moist and chewy&#8221; bread made by a long-established confectionery store! (1, Tojocho, Joetsu City)"},"content":{"rendered":"<h2><span style=\"color: #ffffff;\"><strong>We kneaded the taste of Japanese sweets into bread!<\/strong><\/span><\/h2>\r\n<p>The long-established confectionery store \u201cFujimoto Seika\u201d located in 1-chome, Tojo-cho, Joetsu City, Niigata Prefecture, has been a hot topic since it started producing original bread unique to confectionery stores.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-114552\" src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00003-1.jpg\" alt=\"Still0602_00003\" width=\"800\" height=\"450\" data-low-src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00003-1-400x225.jpg\" \/>Here are the two types of bread that Fujimoto Seika started to produce. The lineup is a unique confectionery store, and the dough contains &#8220;an&#8221; and &#8220;sweet potato&#8221;.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-114557\" src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00007.jpg\" alt=\"Still0602_00007\" width=\"798\" height=\"449\" data-low-src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00007-400x225.jpg\" \/><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #993300;\"><strong>Bread with anko (380 yen including tax)<\/strong><\/span><br \/>\r\n<span class=\"tlid-translation translation\" lang=\"en\" tabindex=\"-1\"><span title=\"\">&#8220;Anko&#8221; is kneaded, not chocolate<\/span><\/span><\/p>\r\n<p style=\"text-align: center;\"><br \/>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-114549\" src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00006-1.jpg\" alt=\"Still0602_00006\" width=\"800\" height=\"450\" data-low-src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00006-1-400x225.jpg\" \/><\/p>\r\n<p style=\"text-align: center;\"><span style=\"color: #993300;\"><strong>Bread with sesame and sweet potato (440 yen including tax)<\/strong><\/span><br \/>\r\n<span style=\"font-size: 10pt;\">As the name suggests, &#8220;sesame&#8221; and &#8220;red azuma&#8221; pickled in syrup are kneaded.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1740\" src=\"https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004.jpg 1920w, https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004-370x208.jpg 370w, https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004-800x450.jpg 800w, https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004-768x432.jpg 768w, https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p>Fujimoto Seika is a long-established store with a history of over 130 years. We sell Western confectioneries such as Japanese confectionery and cream puffs, including the famous Torayaki.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-114550\" src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00005-1.jpg\" alt=\"Still0602_00005\" width=\"801\" height=\"450\" data-low-src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00005-1-400x225.jpg\" \/><\/p>\r\n<p>Due to the new coronavirus, the local event \u201cKanzakurakai\u201d was canceled this year, and the ceremonial ceremonies for refraining from the ceremonial affairs also affected sales. Sales in April fell by 30% and in May fell by more than 50%. Therefore, we worked on the rebirth and regeneration of &#8220;dairy bread,&#8221; which is a daily food.<br \/>\r\n<br \/>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-114555\" src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00000.jpg\" alt=\"Still0602_00000\" width=\"800\" height=\"450\" data-low-src=\"https:\/\/www.joetsu.ne.jp\/wordpress\/wp-content\/uploads\/2020\/06\/Still0602_00000-400x225.jpg\" \/><\/p>\r\n<p>Tatsuya Fujimoto, the 5th generation, said, \u201cI start thinking that sweets are my favorite, but I can have bread for breakfast every time. I don&#8217;t think I make bread at a Japanese confectionery store very much. If we can start something new, get people interested, and be activated,&#8221;<\/p>\r\n<p style=\"text-align: left;\">The base bread dough is prepared in two stages to ensure a long-lasting moist feeling. &#8220;A feeling of stickiness and a long-lasting feeling. We aimed to keep it moist and sticky even on the next day, and not to spoil the taste of the ingredients themselves. At the same time as sweets, customers find bread and buy it. Later, I was told that it was delicious. It was good to make bread,&#8221; said Fujimoto.<\/p>\r\n<p style=\"text-align: left;\">As Fujimoto Seika mainly manufactures sweets, there is a limit to the bread manufacturing. If you want to make a sure purchase, please make a reservation by the day before.<div class=\"b-spot\"><h2>Fujimoto seika<\/h2><div class=\"gmap\"><iframe loading=\"lazy\" src=\"https:\/\/maps.google.co.jp\/maps?output=embed&hl=en&q=%E6%96%B0%E6%BD%9F%E7%9C%8C%E4%B8%8A%E8%B6%8A%E5%B8%82%E6%9D%B1%E5%9F%8E%E7%94%BA1%E4%B8%81%E7%9B%AE4-46\" width=\"100%\" height=\"240\"><\/iframe><\/div><div class=\"b-spot-detail\"><div class=\"b-spot-lt\"><img decoding=\"async\" src=\"https:\/\/www.yukiguni-journey.jp\/wp-content\/uploads\/2020\/06\/Still0602_00004.jpg\"><\/div><div class=\"b-spot-rt\"><p class=\"outline\">Regular holiday only on January 1st<\/p><p class=\"info\"><b>Address: <\/b>4-46 Higashisiro-cho, Joetsu City, Niigata Prefecture<br><b>Tel: <\/b>025-525-1610<br><b>Access: <\/b> About 5 minutes by car from Joetsu Myoko Station on the Hokuriku Shinkansen<br><\/p><p class=\"btn\"><a target=\"_blank\" href=\"https:\/\/www.google.co.jp\/maps\/place\/%E6%96%B0%E6%BD%9F%E7%9C%8C%E4%B8%8A%E8%B6%8A%E5%B8%82%E6%9D%B1%E5%9F%8E%E7%94%BA1%E4%B8%81%E7%9B%AE4-46?hl=en\">Google Map<i class=\"fas fa-fw fa-map-marker-alt\"><\/i><\/a><\/p><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"We kneaded the taste&#8230;","protected":false},"author":1,"featured_media":1744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"1738","footnotes":""},"categories":[7,3],"tags":[125,33,126],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gift","category-gourmet","tag-125","tag-33","tag-126","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/comments?post=1751"}],"version-history":[{"count":0,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/posts\/1751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/media\/1744"}],"wp:attachment":[{"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/media?parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/categories?post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yukiguni-journey.jp\/wp-json\/wp\/v2\/tags?post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}